Responsibilities

• Execute an integrated communications and marketing strategy aligned with GWP’s organizational priorities.
• Work with the Leadership Team and initiative teams to identify the communications opportunities with the greatest potential to advance GWP’s goals.
• Connect GWP’s research, initiatives, employer engagement, and convenings to broader economic issues affecting the region.
• Translate complex economic, policy, workforce, infrastructure, and programmatic topics into clear and accessible communications.
• Maintain an integrated editorial and communications calendar across organizational priorities, events, publications, and executive engagements.
• Develop communications strategies that expand the reach of GWP’s work among business leaders, policymakers, media, funders, civic partners, and other key audiences.
• Create communications plans for major initiatives, research, publications, events, and organizational moments.
• Lead proactive media relations across regional, national, business, policy, and relevant trade outlets.
• Build and maintain productive relationships with reporters, editors, producers, and other media contacts, and proactively pitch timely stories, data, employer perspectives, and executive voices.
• Establish practical measures of media reach, audience engagement, partner participation, and communications effectiveness.

Requirements

• At least 12 years of progressive experience in communications, marketing, media relations, public affairs, corporate affairs, or a related field, including experience leading execution in a complex organization.
• Exceptional writing, editing, messaging, and storytelling skills, with the ability to translate complex economic, policy, research, and programmatic issues into clear and compelling communications.
• Demonstrated success developing proactive media strategies, identifying strong story opportunities, and securing substantive earned-media coverage.
• Experience developing executive thought leadership and coordinated communications strategies involving multiple partner organizations.
• Experience working effectively with senior executives.
• Demonstrated ability to bring forward a clear recommendation, build a practical plan, and independently lead work through execution and measurement.
• Experience managing staff and external partners while overseeing integrated communications across media relations, digital content, social media, internal communications, executive communications, and marketing campaigns.

Preferred

• Experience in corporate communications, corporate affairs, an employer alliance, business coalition, trade association, nonprofit, or another multi-stakeholder organization.
• Familiarity with regional economic growth, workforce, infrastructure, transportation, technology, energy, or related business and policy issues.
• Knowledge of the Baltimore-to-Richmond region and its business, media, civic, and policy landscape.

Benefits

• Working in a hybrid work environment, in the office three days a week on Tuesdays, Wednesdays, and Thursdays (subject to change in number of days and days of the week)
• Robust time off plan – 15 days PTO
• Eleven paid holidays
• Summer half-day Fridays
• One week holiday break
• Health insurance premiums covered up to 99% for dental and vision, 90% for medical, and 50% for dependents
• 401(k) plan with up to 5% employer match, starting on your first day of employment
• Professional development reimbursement up to $800 per year
• Monthly cell phone stipend of $60 per month
• Monthly transportation stipend of $60 per month