Senior Director of Marketing

Los Angeles, CA (On-site)

$170K/yr – $215K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the 360 marketing engine and GTM cadence, turning brand storytelling into measurable growth across social, content, partnerships, and consumer engagement.

Demand and content systems: social, influencer, creator ecosystems, and community programs that feed awareness, engagement, and acquisition.
Integrated campaigns: end-to-end 360 programs that unite brand, PR, influencer, retail, paid media, and CRM into a single consumer journey.

Job Description

Responsibilities

Own the demand generation engine — social, influencer, content, community, and partnerships — creating the systems that consistently build awareness, engagement, earned conversation, and consumer acquisition
Own the content and social strategy — driving how we show up across our owned channels (Instagram, TikTok, email, web) and building a deeply engaged consumer community around the brand, while partnering with creators and performance marketing to turn content into measurable business growth
Drive influencer and partnerships strategy — setting direction, making the calls on top-tier partnerships, and building the ambassador and creator ecosystem that makes CMH a brand people talk about, with a strong understanding of creator economics, ambassador programs, affiliate models, and earned-first brand building
Lead end-to-end Go-to-Market planning for every product launch and commercial moment — aligning product marketing, creative, PR, influencer, social, retail marketing, and paid media into one integrated 360 campaign
Lead fully integrated 360 marketing campaigns that connect brand, social, influencer, PR, retail, paid media, and CRM into one cohesive consumer experience
Lead product marketing and storytelling — bring new products to market with positioning, messaging, and narratives that connect each launch to the bigger brand story
Partner closely with Sales and Retail to translate commercial priorities into marketing programs that drive sell-through, retail productivity, and retailer partnership growth
Develop and support the Sephora marketing playbook — optimizing trade and retail marketing to drive incremental coverage and measurable lift
Build the marketing strategy for the pro/professional channel as it expands — with a clear point of view on how we win the stylist community
Set and drive the brand and marketing strategy — bringing the brand to life and translating who we are into both newness and a strong, always-on hero product strategy

Chris McMillan

After four decades behind the chair, Chris McMillan has become one of the most recognized and trusted names in hair. He's responsible for some of the most iconic looks in pop culture and has built a career rooted in artistry, authenticity, and education. Now Chris is channeling his expertise into creating professional-grade products for everyone. Our mission is simple – to deliver good hair to everyone.

Founded in 2025

West Hollywood, California, USA

15 employees (5 in marketing)

www.chrismcmillan.com