Marketing & Proposal Specialist
Geosyntec Consultants
Boca Raton, FL (Remote)
$76K/yr - $115K/yrIn-houseFull-timeMid level
5 hrs ago
Senior Director, Marketing & Brand – Air & Water
Louisville, KY (Hybrid)
Salary Not AvailableSenior Level12+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive GE Appliances\' brand and multi-channel product marketing leadership for HVAC, water heating, and plumbing portfolios.
- Own product marketing strategy and GTM plans across dealer, builder, retail, OEM, and DTC.
- 12+ years of progressive marketing experience in HVAC, water heating, or plumbing.
- Lead cross-functional collaboration with Sales, Product, Digital, and Operations.
Job Description
Responsibilities
- Brand Strategy & Market Positioning: Define and elevate the GE Appliances Air & Water brand across HVAC, plumbing, and water treatment categories
- Brand Strategy & Market Positioning: Build clear, differentiated positioning that resonates with contractors, distributors, and end consumers
- Brand Strategy & Market Positioning: Lead integrated campaigns that drive awareness, consideration, and preference
- Multi-Channel Go-to-Market Strategy: Define and lead marketing strategies across all key routes to market, including dealer/distributor, builder, retail, direct-to-consumer, and OEM channels
- Multi-Channel Go-to-Market Strategy: Develop tailored value propositions, programs, and activation strategies for each channel to maximize growth and market penetration
- Multi-Channel Go-to-Market Strategy: Partner with Sales and Microenterprise leaders to align marketing support with channel-specific growth priorities and customer needs
- Multi-Channel Go-to-Market Strategy: Ensure consistency of brand and product positioning while optimizing execution for the unique dynamics of each channel
- Multi-Channel Go-to-Market Strategy: Identify opportunities to expand presence and share across underpenetrated or emerging channels
- Product Marketing & Go-to-Market Leadership: Own product marketing strategy across the portfolio, including positioning, messaging, and value proposition development
- Product Marketing & Go-to-Market Leadership: Partner with the Microenterprises and Technology to bring new products and innovations to market successfully
Requirements
- Bachelor’s degree in Marketing, Business or a related field
- 12+ years of progressive marketing experience, with a significant portion in HVAC, water heating, or plumbing
- Proven track record leading product marketing and go-to-market strategy for complex product portfolios
- Experience developing and executing marketing strategies across multiple channels (e.g., dealer/distributor, builder, retail, DTC, OEM)
- Demonstrated success building and scaling dealer, distributor, or partner marketing programs that drive measurable growth
- Experience owning or heavily influencing brand strategy and market positioning in a competitive, fragmented category
- Strong experience launching new products and driving adoption through indirect channels
- Track record of delivering results in a cross-functional, matrixed environment (Sales, Product, Digital, Operations)
- Proven ability to lead and develop high-performing marketing teams
- Strong commercial acumen—able to connect marketing strategy to revenue, margin, and growth outcomes
GE Appliances, a Haier company
At GE Appliances, a Haier company, we come together to make good things, for life. Headquartered in Louisville, Kentucky, we are a leading U.S. manufacturer of home appliances with 15,500 team members nationwide. Today, GE Appliances is proud to be rated America’s #1 Appliance Company and used in half of all American homes. We manufacture and sell products under the MonogramTM, CaféTM, GE ProfileTM, GE®, HaierTM, and HotpointTM brands. Our operations support nearly 90,000 additional American jobs and represent an investment of more than $2 billion since 2016. We are deeply committed to the communities where we live and work, passionate about getting closer to our product users to understand their needs and driven by the belief that there’s always a better way.
