Account Director
EVERSANA INTOUCH
Chicago, IL (Remote)
$104K/yr - $150K/yrAgencyFull-timeSenior level8+ years exp.
2 hrs ago
Senior Director, Marketing
Austin, TX (Remote)
$190K/yr – $240K/yrSenior Level10+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive demand generation and pipeline leadership for a senior SaaS marketing role focused on scaling growth, ABM, and cross-functional GTM execution.
- Own pipeline contributions across new business and expansion with Sales alignment.
- Must-have: 10+ years in high-growth SaaS or marketplace marketing.
- Standout: Two-sided marketplace and pipeline-focused revenue mindset with cross-functional leadership.
Job Description
Responsibilities
- Drive Pipeline & GTM Alignment: Own marketing's contribution to both new business and expansion pipelines. Partner with Sales to align campaigns across SMB, Mid-Market, and Enterprise segments.
- Lead Demand Gen & Growth Strategy: Orchestrate paid digital (search, social, display) and channel distribution. You will obsess over lead quality, funnel conversion, and CAC efficiency.
- Scale Lifecycle & ABM: Build and scale robust lifecycle marketing and Account-Based Marketing (ABM) initiatives. Collaborate with Account Management to drive retention, upsells, and cross-sell engagement.
- Activate GTM Programs: Partner with Product Marketing to turn positioning into executable, multi-channel campaigns. Ensure messaging is consistent and product priorities are seamlessly integrated into pipeline generation.
- Optimize Performance & Insights: In partnership with RevOps, define funnel metrics and attribution models. Use data-driven insights to optimize campaigns and inform future GTM investment decisions.
- Mentor and Lead: Guide and grow a high-performing team across Demand Generation, Digital Marketing, CRM/Lifecycle, and Marketing Operations.
Bold
Since 2005, BOLD has established itself as a job seeker’s ally. Our goal is simple: We Transform Work Lives. We provide online products, tools, guidance, and support to help job seekers make their jobs, careers, and workplaces better.BOLD’s more than 1,200 global team members in Engineering, Customer Engagement, Product, Marketing, Data Science, Design/UX, Research and Human Resources are passionate about helping people achieve their career dreams. Our team’s knowledge and expertise has resulted in award-winning AI-powered resume and cover letter builders, and job search tools that have empowered millions of job seekers in more than 180 countries to reach their professional goals. From our headquarters in Puerto Rico, with remote and hybrid offices in India, Poland, and U.S. we’re a global organization on a path to change the career industry as we know it.
