Responsibilities

• Drive Pipeline & GTM Alignment: Own marketing’s contribution to both new business and expansion pipelines. Partner with Sales to align campaigns across SMB, Mid-Market, and Enterprise segments.
• Lead Demand Gen & Growth Strategy: Orchestrate paid digital (search, social, display) and channel distribution. You will obsess over lead quality, funnel conversion, and CAC efficiency.
• Scale Lifecycle & ABM: Build and scale robust lifecycle marketing and Account-Based Marketing (ABM) initiatives. Collaborate with Account Management to drive retention, upsells, and cross-sell engagement.
• Activate GTM Programs: Partner with Product Marketing to turn positioning into executable, multi-channel campaigns. Ensure messaging is consistent and product priorities are seamlessly integrated into pipeline generation.
• Optimize Performance & Insights: In partnership with RevOps, define funnel metrics and attribution models. Use data-driven insights to optimize campaigns and inform future GTM investment decisions.
• Mentor and Lead: Guide and grow a high-performing team across Demand Generation, Digital Marketing, CRM/Lifecycle, and Marketing Operations.

Requirements

• 10+ years of progressive marketing leadership in high-growth SaaS, ecommerce, or marketplace environments.
• Deep functional mastery of demand generation, performance marketing, and lifecycle/CRM marketing.
• A strong understanding of two-sided marketplace dynamics, specifically the interplay between B2B and B2C.
• You understand revenue drivers and business economics. While you don’t "own" the revenue number, you are commercially aware and results-driven.
• A proven track record of aligning Product Marketing and Sales organizations to drive unified outcomes.
• You use data to inform decisions, optimize performance, and iterate rapidly in a test-and-learn environment.
• You thrive in fast-paced environments and have the execution skills to turn strategy into measurable business impact.

Preferred

• Background in online recruiting, job marketplaces, or HR tech.
• Experience evolving an organization from "lead gen" focus to a "pipeline-focused" performance engine.
• Experience in post-acquisition/integration environments or operating in global, multi-region businesses.

Benefits

• Competitive salary
• Bi-annual bonus
• 401(k) plan with match
• Equity in company
• Flexible spending accounts (health, dependent care)
• Internet and home office reimbursement
• Medical, dental, and vision (optional plans for your family)
• Life & long-term disability insurance (optional)
• Mental health support and resources
• Wellness reimbursement (gym, health apps, etc.)
• Pet Insurance (optional)
• Flexible PTO
• Sick time policy
• Observed holidays