Responsibilities

• Operationalize Blackwood’s newly developed Messaging and Brand Guidelines across all internal and external marketing channels.
• Build and execute a comprehensive multi-channel marketing strategy aligned to Blackwood’s FY30 Strategic Growth Plan.
• Establish measurable marketing objectives tied to pipeline generation, strategic account engagement, partner alignment, brand awareness, and revenue growth.
• Collaborate with Executive Leadership and cross-functional teams to shape long-term brand strategy, market positioning, and strategic communications.
• Mature Blackwood’s marketing operations, processes, tooling, and governance to support scale.
• Partner closely with Executive Team to align marketing initiatives to strategic growth objectives and customer priorities.
• Coordinate all virtual or in-person marketing events such as trade shows, conferences, seminars, workshops, webinars, roadshows, and corporate-sponsored events. This includes production of creative events that reflect our brand and development of all associated creative assets.
• Develop and manage integrated marketing campaigns designed to generate awareness, engagement, and qualified pipeline opportunities.
• Support account-based marketing (ABM) and targeted outreach initiatives focused on Federal, SLED, Healthcare, Education, and Enterprise customers.
• Establish campaign measurement and attribution methodologies to evaluate return on marketing investment.
• Build strategic marketing relationships with Blackwood’s Technology Partners, including both established OEMs and emerging innovators.
• Collaborate with alliance teams on co-branded campaigns, events, thought leadership initiatives, and executive engagement opportunities.
• Align marketing initiatives with partner GTM priorities to drive awareness, engagement, pipeline development, and strategic account alignment.
• Coordinate Blackwood’s use of partner funding programs including MDF, sponsorships, and joint marketing initiatives.
• Coordinate all administrative aspects of channel marketing programs to include submissions, claims, tracking, reporting, and compliance requirements.
• Lead Blackwood’s event strategy including conferences, executive engagements, webinars, workshops, partner events, customer experiences, and industry sponsorships.
• Oversee the creation of marketing collateral and digital assets that reflect Blackwood’s visual identity and strategic messaging.
• Direct the development and execution of Blackwood’s social media and digital communication strategy.
• Manage editorial calendars and content development across all marketing channels.
• Ensure consistency of messaging, tone, and brand presentation across all customer-facing touchpoints.