Responsibilities

• Operationalize Blackwood’s newly developed Messaging and Brand Guidelines across all internal and external marketing channels.
• Build and execute a comprehensive multi-channel marketing strategy aligned to Blackwood’s FY30 Strategic Growth Plan.
• Establish measurable marketing objectives tied to pipeline generation, strategic account engagement, partner alignment, brand awareness, and revenue growth.
• Collaborate with Executive Leadership and cross-functional teams to shape long-term brand strategy, market positioning, and strategic communications.
• Mature Blackwood’s marketing operations, processes, tooling, and governance to support scale.
• Partner closely with Executive Team to align marketing initiatives to strategic growth objectives and customer priorities.
• Coordinate all virtual or in-person marketing events such as trade shows, conferences, seminars, workshops, webinars, roadshows, and corporate-sponsored events. This includes production of creative events that reflect our brand and development of all associated creative assets.
• Develop and manage integrated marketing campaigns designed to generate awareness, engagement, and qualified pipeline opportunities.
• Support account-based marketing (ABM) and targeted outreach initiatives focused on Federal, SLED, Healthcare, Education, and Enterprise customers.
• Establish campaign measurement and attribution methodologies to evaluate return on marketing investment.

Requirements

• US Citizen
• Willingness to permit a Background Check
• Bachelor's Degree or Equivalent Experience
• 8+ years of experience in B2B technology, cybersecurity, channel, or growth marketing.
• Strong executive communication, presentation, and storytelling skills.
• Strong organizational leadership and project management capabilities.
• Experience leading brand launches, website redesigns, or strategic rebranding initiatives.
• Experience supporting enterprise sales organizations and partner ecosystems.
• Reputation of operating with strong ethics and integrity
• Passion to Hustle and Have Fun

Preferred

• Experience within cybersecurity, cloud, networking, AI, data, or infrastructure technology markets.
• Experience working with OEM alliance programs and channel marketing motions.
• Experience building or scaling marketing functions in a growth-stage organization.
• Familiarity with account-based marketing (ABM), marketing automation, CRM platforms, and digital campaign analytics.
• Commuting proximity to Annapolis, MD strongly desired