Elements of Launch Intensive
Worthy Marketing Group
New York, USA (Remote)
$44K/yr - $56K/yr (Est.)AgencyInternshipIntern/new grad
8 hrs ago
Senior Director of Marketing
USA (Remote)
$180K/yr – $220K/yrSenior Level8+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Shape Blackwood’s growth by translating brand guidelines into a multi-channel, enterprise-grade marketing engine focused on pipeline, ABM, and strategic partnerships.
- Own cross-functional GTM and brand programs that align with FY30 growth plans and key customer priorities.
- Lead partner alliances and joint campaigns with OEMs and technology partners to drive awareness, engagement, and pipeline.
Job Description
- STRATEGIC MARKETING & BRAND LEADERSHIP
Operationalize Blackwood’s newly developed Messaging and Brand Guidelines across all internal and external marketing channels.
Build and execute a comprehensive multi-channel marketing strategy aligned to Blackwood’s FY30 Strategic Growth Plan.
Establish measurable marketing objectives tied to pipeline generation, strategic account engagement, partner alignment, brand awareness, and revenue growth.
Collaborate with Executive Leadership and cross-functional teams to shape long-term brand strategy, market positioning, and strategic communications.
Mature Blackwood’s marketing operations, processes, tooling, and governance to support scale.
AMPLIFY GO-TO-MARKET
Partner closely with Executive Team to align marketing initiatives to strategic growth objectives and customer priorities.
Coordinate all virtual or in-person marketing events such as trade shows, conferences, seminars, workshops, webinars, roadshows, and corporate-sponsored events. This includes production of creative events that reflect our brand and development of all associated creative assets.
Develop and manage integrated marketing campaigns designed to generate awareness, engagement, and qualified pipeline opportunities.
Support account-based marketing (ABM) and targeted outreach initiatives focused on Federal, SLED, Healthcare, Education, and Enterprise customers.
Establish campaign measurement and attribution methodologies to evaluate return on marketing investment.
PARTNER AND ALLIANCE MARKETING
Build strategic marketing relationships with Blackwood’s Technology Partners, including both established OEMs and emerging innovators.
Collaborate with alliance teams on co-branded campaigns, events, thought leadership initiatives, and executive engagement opportunities.
Align marketing initiatives with partner GTM priorities to drive awareness, engagement, pipeline development, and strategic account alignment.
Coordinate Blackwood’s use of partner funding programs including MDF, sponsorships, and joint marketing initiatives.
Coordinate all administrative aspects of channel marketing programs to include submissions, claims, tracking, reporting, and compliance requirements.
EVENTS, COMMUNICATION & CONTENT
Lead Blackwood’s event strategy including conferences, executive engagements, webinars, workshops, partner events, customer experiences, and industry sponsorships.
Blackwood Associates Inc
Blackwood Associates is an executive recruiting firm specializing in placing people within the Financial Services community. With decades of industry experience, the search consultants of Blackwood have earned a stellar reputation by operating with the utmost integrity, professionalism, and honesty. We have enjoyed success partnering with both buy and sell side firms, as well as many of the industry's top service providers. We focus on understanding our clients and candidates needs in an effort to effectively match them together for a mutually beneficial partnership.
