Senior Director, Marketing (Bible Gateway) (remote US)

Responsibilities

• Own digital marketing strategy and execution for Bible Gateway, including ability to drive significant growth for Bible Gateway Plus through scaled customer acquisition and improved retention.
• Lead planning and messaging across seasonal and evergreen campaigns, and across all channels, including organic and paid media (Meta, YouTube, etc.), email, SMS, and push. Adjust strategy dynamically and methodically, based on data, to ensure achievement of growth goals.
• Lead strategy, execution, and ongoing testing of funnel marketing strategies through multiple entry points into the site.
• Lead retention strategies to improve subscriber engagement, reduce churn, and improve LTV.
• Own accountability for revenue growth, engagement, conversion, and retention metrics, and efficiency of marketing spend, including forecasts, budgets, and cross-channel resource allocation.
• Build and lead marketing analytics function, ensuring feedback loop of data to connect back to marketing and product teams. Own and analyze data to develop insights to improve both marketing and product.
• Synthesize customer insights, market research, and digital analytics to actionable marketing insights.
• Guide organic growth strategy across traditional search, AI-powered discovery, and emerging channels.
• Lead, coach, and mentor high-performing team of 5+ marketers.

Requirements

• 10+ years of experience in digital marketing within a DTC/B2C business, with 5+ years of team leadership. A player-coach who is able to easily toggle between hands-on, sweating the details and zooming out to keep strategy and the bigger picture in mind.
• Strong hands-on experience with CRM, email, social and paid media strategies, with a deep understanding of how all the channels are optimized and best work together.
• Experience managing significant performance marketing budgets, with accountability to revenue and ROAS targets. Strong understanding of marketing performance metrics such as CAC, LTV, ROAS, etc.
• Experience in funnel marketing, including landing page building, paid media strategies, and A/B testing strategies.
• Strong understanding of customer journey mapping, audience segmentation, personalization, testing, and marketing analytics.
• Experience hiring and building marketing teams and processes.
• Experience leading marketing transformation initiatives.
• Creative and critical thinker, able to make principled, informed, and quick decisions - and understand how to gain cross-functional alignment where needed.
• Biased towards action and constant improvement.
• Passionate about delivering great digital experiences for our customers.

Benefits

• a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.