Senior Director of Marketing

Responsibilities

• Strategy & Governance: Develop and execute the annual marketing plan, budget, quarterly priorities, and team charter to align resources with core business outcomes.
• Publisher Acquisition: Lead campaign strategy, paid media allocation, and agency management to grow qualified candidate pipelines and optimize conversion.
• Field Enablement & Success: Equip publishers with sales collateral, training resources, and promotional campaigns to accelerate time-to-first-sale and improve retention.
• Product Marketing: Own messaging, positioning, competitive research, and sales enablement across print and digital products, including pricing and packaging recommendations.
• Brand, Creative & Reputation: Guide brand standards, creative production, executive communications, PR, social channels, and reputation management.
• Workflow & Prioritization: Manage project intake and team capacity via monday.com to balance priorities and optimize internal and agency resources.
• Marketing Operations & Analytics: Drive HubSpot automation, tracking, and attribution, delivering monthly executive reports on ROI, delivery performance, and business impact.

Requirements

• 10+ years of marketing experience, including senior leadership of a team with comparable scope, coupled with a bachelor’s degree in a related field or equivalent practical experience.
• Proven track record building or rebuilding a marketing function, with direct ownership over campaign funnels, conversion rates, and acquisition costs.
• Demonstrated success supporting independent operators, distributed sales teams, or multi-location commercial networks.
• Proven ability to establish meaningful performance metrics, attribution models, and reporting standards even when baseline data or dashboards are incomplete.
• Strong background developing in-house talent, managing budgets and agency partners, prioritizing competing demands, and presenting recommendations to executive leadership.

Preferred

• Prior marketing leadership experience in publishing, local media, recruitment marketing, or SMB advertising.
• Demonstrated success leading and scaling marketing teams within private-equity-backed or high-growth environments.
• Direct experience leading product marketing, customer research, value proposition design, and commercial packaging across print and digital offerings.
• Hands-on background steering paid media acquisition, testing strategies, agency accountability, and full-funnel analytics.
• Advanced administrative proficiency and strategic experience with HubSpot, monday.com, Google Workspace, and digital analytics platforms.