Responsibilities

• Develop and execute global marketing strategies aligned with corporate growth objectives and premium brand positioning.
• Lead long-term market expansion initiatives across domestic and international luxury markets.
• Establish brand differentiation strategies focused on craftsmanship, sustainability, exclusivity, and customer experience.
• Drive revenue growth through integrated marketing campaigns and strategic partnerships.
• Strengthen brand awareness and elevate customer perception within the luxury jewelry sector.
• Oversee brand architecture, product launches, campaign development, and customer experience initiatives.
• Analyze consumer behavior, market trends, competitive intelligence, and emerging luxury retail patterns.
• Build and manage strategic collaborations with luxury retailers, fashion brands, influencers, and industry partners.
• Lead the implementation of blockchain-enabled marketing initiatives supporting digital transformation strategies.
• Develop blockchain applications for: Jewelry authenticity verification and anti-counterfeiting solutions; Diamond and precious gemstone traceability; Supply chain transparency and ethical sourcing verification; NFT-based luxury ownership certificates and digital assets; Customer loyalty ecosystems utilizing tokenized rewards; Smart contract applications for luxury customer engagement programs

Requirements

• Bachelor's degree in Marketing, Business Administration, Luxury Brand Management, Communications, or related field.
• MBA or Master’s degree preferred.
• 10–15+ years of progressive marketing leadership experience.
• 5+ years in senior management or director-level roles.
• Experience within luxury jewelry, luxury retail, fashion, premium consumer products, or related industries preferred.
• Experience leading digital transformation and innovation initiatives.
• Luxury Brand Strategy
• Global Marketing Leadership
• Blockchain Applications and Web3 Understanding
• Omnichannel Marketing

Preferred

• Exposure to blockchain technology applications, Web3 ecosystems, or emerging digital technologies is highly desirable.