Responsibilities

• Partner with CTIO on annual strategic planning and represent Marketing and Annual Giving in organizational decision-making processes, including segmentation and classification strategy
• Lead, develop, and mentor the Marketing team (Graphic Designer, Writer/Publications Coordinator, Social Media Coordinator, Marketing/Ad Buying Specialist)
• Develop and manage the comprehensive engagement funnel strategy, ensuring a seamless constituent journey from awareness to engagement, giving, and retention across all organizational priorities
• Oversee all advertising initiatives and multi-channel campaign execution (social media, web, email, print), delegating tactical implementation while maintaining strategic oversight and ROI focus
• Direct messaging strategies and creative campaigns in collaboration with internal teams, ensuring brand consistency under the authority of the Office of the President
• Own and manage email strategy and execution, including list health, segmentation, automation, deliverability, and reporting; partner with IT/BI/Software teams to develop performance dashboards tracking engagement, conversion, and ROI metrics
• Provide strategic oversight of the website and digital experience (content structure, conversion pathways, landing pages) in partnership with Software
• Facilitate cross-functional collaboration as primary marketing liaison with Advancement, Prayer Team, U.S. Ministry, Media, IT, and Software teams, aligning annual giving campaigns, calendar priorities, and channel execution

Requirements

• Active relationship with Jesus Christ
• Active attendance/participation at local church
• Bachelor’s degree in Marketing, Digital Marketing, International Business or related field; Master’s degree in Marketing or similar preferred
• 10+ years of experience in nonprofit/mission driven Marketing and successful annual giving and 5 years of formal team leadership
• Advanced experience in data analysis, forecasting, and using analytics to optimize marketing performance and inform strategic decisions
• Expertise in email/marketing automation platforms (Mailchimp) including segmentation, list health, deliverability, and reporting
• Ability to partner effectively with Advancement/IT on donor CRM workflows (Blackbaud Raiser's Edge) and data hygiene
• Demonstrated success in both traditional media buying and digital advertising with ROI results

Benefits

• medical, dental, life/disability insurance, retirement plan match, HSA employer contributions, paid time off, paid holidays, paid days to spend in prayer