Senior Director of Loyalty at ALO | Beverly Hills, CA | $220K/yr – $280K/yr

ALO

Senior Director of Loyalty

Beverly Hills, CA (On-site)

$220K/yr – $280K/yrSenior Level8+ years expFull time

Posted 5 months ago

Job Summary

Lead loyalty strategy and execution for a top lifestyle/retail brand to drive acquisition, retention, and ROI.

Own end-to-end loyalty program from concept to implementation across digital, retail, and community.
Must-have: 8+ years in loyalty or consumer engagement with leadership experience.
Standout: Cross-functional leadership across Marketing, CRM, Finance, and Operations.

Job Description

Responsibilities

Lead the strategic vision and execution of the loyalty program from concept to implementation, managing all program components including customer acquisition, retention, and engagement.
Develop and drive a multi-year loyalty roadmap that aligns with brand and business goals, delivering a cohesive, elevated loyalty experience across all channels—digital, retail, and community.
Partner closely with Finance to set and manage the loyalty program’s budget, profitability, and ROI targets, ensuring the program delivers measurable impact and sustainable growth.
Build and lead loyalty initiatives that leverage consumer insights, industry best practices, and trends to keep the program relevant, engaging, and effective.
Drive program analytics, reporting, and financial forecasting, delivering insights and recommendations to leadership on program performance, optimizations, and future investments.
Manage cross-functional collaboration with Marketing, CRM, Merchandising, Store Operations, and Customer Service teams to deliver seamless customer experiences and integrate loyalty across all customer touchpoints.
Oversee vendor relationships and technology platforms to ensure they support the program’s strategic and financial goals.
Lead presentations and strategic communications to key stakeholders, providing clear insights and updates on loyalty program performance, strategic initiatives, and cross-functional projects.

Requirements

8+ years of experience in Loyalty Marketing, Brand Strategy, or Consumer Engagement, with at least 3 years in a leadership role managing a top-to-bottom loyalty program for a recognized lifestyle, retail, or wellness brand.
Proven expertise in loyalty program financial management, with strong analytical and math skills to assess program KPIs, forecast performance, and partner with Finance on budgeting and profitability.
Solid understanding of digital marketing and CRM strategies, including email, SMS, app push notifications, and personalization tactics.
Strong cross-functional leadership skills, with the ability to influence and collaborate with teams across Marketing, Technology, Finance, and Operations.
Exceptional verbal and written communication skills, capable of presenting complex strategies and results in an impactful, data-driven manner.
Deep understanding of Gen Z consumer behavior, wellness trends, and community-driven marketing.
Strategic thinker with a results-driven mindset and the agility to prioritize and adapt in a fast-paced environment.
Passionate about building communities and creating meaningful brand connections with consumers.
Based in Los Angeles and able to work onsite full-time.

Preferred

Familiarity with Salesforce Marketing Cloud, Bluecore, and/or Attentive highly preferred.

ALO

3.2 Glassdoor

We are ALO. We inspire mindful movement, wellness, and taking the consciousness of physical practice and meditation into the world - this is the real studio to street.We make technologically advanced activewear, scientifically forward, clean beauty & wellness solutions, and igniting movement & mindfulness content to bring more mind-body wellness to the world.Alo stands for Air, Land, Ocean. Behind everything we do is the intention to protect and respect our planet's resources with solar power and sweatshop-free, eco-aware production, our non profit has brought yoga and mindfulness to millions. Alo is a feeling. We see a tomorrow where the pursuit of happiness starts with one intentional breath, where health is wealth and where joining together to lift each other up changes the vibration of the world.

Founded in 2007

Beverly Hills, California, USA

4.8K employees (453 in marketing)

aloyoga.com

45% recommend to a friend

51% CEO approval