Responsibilities

• Own lifecycle and growth strategy across assigned products, defining audience segmentation, journey architecture, decision rules, and success metrics.
• Develop and maintain an integrated journey roadmap aligned with enterprise priorities.
• Personally build, launch, and optimize priority lifecycle programs using marketing automation and messaging tools, with a focus on high-impact funnel moments.
• Ensure all launches meet quality, accessibility, and compliance standards.
• Define KPIs, validate analytics instrumentation, and diagnose funnel performance using web/app analytics and reporting tools.
• Translate insights into a clear, agreed-upon optimization and experimentation roadmap.
• Lead a structured experimentation cadence that converts insights into shipped improvements.
• Execute select high-impact tests end to end and codify learnings into reusable playbooks and standards.
• Establish and maintain lifecycle governance, including intake and prioritization processes, QA and release standards, documentation, and decision rights.
• Maintain an approved lifecycle asset library in alignment with brand and policy requirements.
• Partner closely with the Marketing, Digital Products, Engineering, and Editorial teams to align priorities, manage dependencies, and improve the end-to-end customer experience.
• Represent lifecycle performance, trade-offs, and recommendations in leadership forums.

Requirements

• Demonstrated experience in lifecycle, growth, or product marketing roles with clear ownership of strategy and measurable results.
• Demonstrated ability to operate as a senior individual contributor who leads through influence while executing directly in marketing and analytics tools.
• Deep experience with lifecycle and marketing automation platforms, including journey architecture, QA discipline, and modular asset development.
• Strong analytics fluency, including KPI definition, funnel analysis, and experimentation using GA4 or comparable tools.
• Experience leveraging intent or firmographic data (e.g., Bombora or similar) for disciplined segmentation and prioritization.
• Executive-level communication skills, with the ability to clearly articulate insights, trade-offs, and recommendations.

Preferred

• Experience using visual analytics platforms is a plus.

Benefits

• Our full-time employees are eligible for benefits, including health care, vision, dental, retirement, and paid leave.