Senior Director, Investment Content

Responsibilities

• Lead investment-content initiatives from idea through execution, including the creation of Viewpoints papers, market outlooks, sponsored articles, videos, podcasts, social media posts and other campaign-related materials.
• Develop trusted relationships with senior investment professionals and independently manage content projects with investment teams, distribution, compliance, design and other stakeholders.
• Manage the investment-content and editorial calendar, balancing priorities across investment teams, audience needs and business objectives.
• Write, edit and provide editorial direction for sophisticated investment content while maintaining Barings' voice and high editorial standards.
• Translate complex investment concepts into clear, compelling narratives tailored to institutional, wealth and intermediary audiences and channels.
• Develop wealth-oriented educational content that makes sophisticated investment strategies accessible without oversimplifying them.
• Build scalable content programs that turn core investment insights into coordinated written, video, podcast, social and digital assets for different audiences and channels.
• Apply generative AI tools and emerging technologies to improve research, development, repurposing and workflow efficiency while maintaining rigorous standards for accuracy, originality, confidentiality, compliance and brand voice.
• Help develop and mentor marketing and content-team talent.

Requirements

• Typically 10+ years of relevant experience in investment writing, financial journalism, financial communications, asset management marketing or a related field preferred.
• Strong knowledge of financial markets and investment strategies, particularly areas such as fixed income, private credit, high yield, emerging markets and/or real estate.
• Exceptional writing, editing and storytelling skills, with the ability to simplify complex topics without sacrificing nuance or accuracy.
• Demonstrated ability to work independently with senior investment professionals and executives, earn their trust and accurately capture their perspectives.
• Demonstrated experience creating and adapting content across written, video, podcast, social and digital formats.
• Demonstrated experience using generative AI tools such as Microsoft Copilot, ChatGPT, Claude or similar platforms to enhance content development and editorial workflows.
• Deep experience producing investment content for institutional and/or wealth audiences.
• Experience supporting wealth-oriented educational content, go-to-market campaigns or product and platform initiatives.
• Familiarity with Smart Brevity or similar audience-first approaches to clear, concise and highly digestible communication.
• Experience using audience, distribution or content-performance insights to inform editorial decisions.

Benefits

• Medical (including Virtual Care), Prescription, Dental, and Vision Coverage
• Fitness Center Reimbursement Program (Including Online Memberships)
• Employee Assistance Program (EAP)
• Fertility Benefits
• Highly competitive 401(k) Plan with Company Match
• Health Savings Account (HSA) with Company Contributions
• Flexible Spending Accounts (FSA) - Health Care & Dependent Care
• Retirement Health Reimbursement Account
• Basic and Supplemental Life Insurance
• Spouse and Child Life Insurance