Senior Director, Integrated Marketing

Responsibilities

• Develop the integrated marketing strategy for your assigned business area(s), informed by traveler insight, brand priorities, product roadmaps, marketable experiences and commercial goals
• Partner closely with the GM teams, product marketing, comms planning, media, our internal creative and design teams, or agencies to develop compelling campaign platforms and clear go-to-market plans
• Translate brand strategy into actionable marketing plans with defined objectives, channel strategies, creative briefs, and performance KPIs
• Lead cross-functional execution of brand campaigns — from big moments like launches or Super Bowl to always-on programs or local activations
• Oversee development of creative and media assets in partnership with internal teams and external agencies
• Ensure all assets meet brand standards, reflect our tone of voice, and are adapted appropriately for channel and region
• Build strong relationships with key partners across all key stakeholder groups: product, product marketing regional teams, comms, creative, growth marketing, media and sponsorships, PR, influencer marketing and social media
• Bring structure and momentum to complex workstreams; influence senior stakeholders with clarity, data, and creative thinking
• Guide junior team members and cross-functional contributors with clarity of purpose and a high bar for execution
• Set campaign goals and work with analytics and media teams to track performance

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Proven experience (16+ years) with a track record of delivering results in marketing, creative leadership, and strategic planning
• History of data driven brand strategies from vision to development
• Highly skilled at managing competing priorities as well as bringing dispersed and highly matrixed teams along
• Ability to interpret analytics and derive actionable insights
• Experience establishing KPIs and using analytics to inform marketing strategies
• Proven results in delivering business value through brand strategies
• Exceptional communication, presentation, and interpersonal abilities
• Passion for innovation, creativity, and staying ahead of industry trends

Preferred

• Master’s degree, preferred

Benefits

• medical, dental, and vision coverage
• paid time off
• an Employee Assistance Program
• wellness and travel reimbursement
• travel discounts
• International Airlines Travel Agent Network (IATAN) membership