Integrated Marketing Lead, UCAN Programming & Industry

Responsibilities

• Serve as Pinterest's day-to-day contact for key industry associations — including 3C Ventures, the IAB, the ANA and the MMA — leading memberships and commitments, delivering against contractual obligations, and finding new ways to grow Pinterest's visibility and influence within these organizations.
• Know the industry and these associations inside and out: ensure Pinterest is getting the most value out of each membership, and recommend where to deepen, sustain or exit a relationship when it's no longer earning its keep.
• Partner with Sales leadership to make sure membership benefits (introductions, visibility, data, access) are actually being used and translating into value for the business.
• Inform Pinterest's speakership strategy and lead execution across key U.S. and Canada industry moments — including CES and POSSIBLE — sourcing, pitching and securing speaking opportunities that match the right Pinterest voices to the right stages and ladder up to business priorities.
• Develop programming — talking points, fireside chats, client panels and more — for Pinterest's owned events and industry events across the U.S. and Canada.
• Support programming for occasional agency events (e.g., WPP Stream) and large client moments, such as an executive panel at a major client's company-wide gathering or a top-five agency holding company event.
• Prepare and support internal spokespeople and executives for speaking engagements, developing briefs, talking points and narratives in partnership with Comms to establish a consistent, compelling Pinterest story across every stage moment.
• Partner with senior stakeholders across Sales, Marketing and Comms to prioritize the highest-impact opportunities and reconcile competing perspectives.
• Track, measure and report on the value and impact of memberships, event investments and speaking engagements, and use those insights to recommend where to deepen, sustain or exit commitments.
• Use AI to accelerate research, speaker briefing prep, event planning and reporting, while applying judgment and verification to establish correctness and quality.

Requirements

• Minimum of 8 years of experience in integrated marketing, industry relations, communications or event marketing, with expertise in sourcing and shaping speaking opportunities at major industry events.
• Experience managing industry association memberships or similar external relationships, including evaluating their value and making recommendations on where to invest or pull back.
• Experience preparing spokespeople and executives for stage moments, including developing briefs, talking points and narratives in partnership with communications teams.
• Experience leading the end-to-end delivery of events and activations, including sponsorships, panels, logistics, budgets and timelines across multiple moments at once.
• Experience building effective relationships with senior stakeholders, including Sales leadership, and reconciling perspectives to prioritize the highest-impact work with limited guidance.
• Expertise in written and verbal communication, with the ability to represent a company credibly to external organizations, clients and agency partners.
• Demonstrated experience using AI to accelerate research, briefing and reporting, with a clear approach to validating accuracy and quality.
• Strong track record of critical evaluation and verification of AI-assisted work, with high integrity and ownership: you protect sensitive data, avoid over-reliance on AI and remain accountable for final decisions and deliverables.
• Willingness to travel for key industry events, client events and speaking engagements as needed.
• Bachelor's degree in a relevant field such as marketing or communications, or equivalent experience.

Benefits

• The position is also eligible for equity.