Responsibilities

• Business Unit Investment Strategy
• Lead development of integrated investment strategies aligned to Business Unit objectives, communications strategy, audience priorities, retailer requirements, and commercial goals.
• Translate integrated planning into Business Unit channel investment recommendations, budget allocation, and full-funnel investment frameworks.
• Apply enterprise investment principles, planning standards, and optimization approaches within the Business Unit.
• Ensure investment strategies balance brand growth, commerce performance, retailer priorities, portfolio objectives, and commercial outcomes.
• Support annual planning, quarterly planning, tactical planning, campaign planning, and investment reviews.
• Integrated Media & Commerce Investment
• Develop coordinated investment strategies across national media, retail media, paid search, paid social, commerce media, video, programmatic, audio, and emerging channels.
• Ensure national and retail investments operate as one connected investment ecosystem.
• Integrate media, commerce, search, shopper, and retailer investment recommendations into annual, quarterly, and campaign planning.

Requirements

• 10-15 years of experience in integrated media investment, communications planning, commerce media, or marketing investment leadership.
• Deep expertise across national media, retail media, commerce media, paid search, paid social, video, programmatic, and emerging channels.
• Experience leading full-funnel investment planning for complex Business Units or large consumer brands.
• Strong commercial acumen with experience managing significant media and commerce investments.
• Experience developing Joint Business Plans with strategic media, retailer, and commerce partners.
• Experience managing investment optimization, business performance, and outcomes-based planning.
• Proven ability to connect business strategy, communications planning, audience intelligence, commerce priorities, and investment decisions.
• Strong executive presence with experience influencing senior client stakeholders and leading cross-functional planning discussions.
• Familiarity with modern planning platforms, audience intelligence, AI-enabled planning tools, Media Outcomes frameworks, and integrated operating models.