Responsibilities

• Lead integrated communications strategy and execution for a large, high-profile destination account, spanning media relations, influencer programming, partnerships and brand activations
• Serve as the day-to-day senior client lead, building trusted relationships and bringing smart, forward-thinking counsel to every conversation
• Own and evolve a high-volume, always-on media relations program, setting the pace for proactive pitching, media engagement and overall performance
• Track, analyze and translate media results into actionable insights, using data to sharpen strategy, elevate storytelling and identify award-winning work
• Set a high bar for storytelling and pitching, rolling up your sleeves to edit, refine and push the team toward stronger, more compelling ideas
• Lead the planning and execution of media-facing moments, from deskside tours and FAM trips to press events, webinars and industry conferences
• Oversee the development of key materials, including media kits, newsletters, briefing docs, talking points and more, ensuring everything is sharp, strategic and on-brand
• Keep the account running smoothly, overseeing key deliverables like reporting, agendas and ongoing client communications
• Navigate complex stakeholder environments with ease, bringing together partners, collaborators and internal teams to drive integrated work forward
• Spot and activate timely opportunities tied to travel trends, seasonal moments and cultural conversations
• Lead brainstorms that don’t just check the box, but push for ideas that break through and get noticed
• Manage and mentor a team of 6–10, creating an environment where people feel supported, challenged and motivated to grow
• Partner across disciplines to ensure earned media is fully integrated with paid, social and broader marketing efforts
• Oversee budgets, scopes and resourcing to keep work efficient, effective and on track
• Play a key role in developing new business, from potential new business outreach, shaping ideas to developing and presenting work that wins

Requirements

• 10+ years of experience in communications, with a strong foundation in travel, tourism or destination marketing
• A proven leader in media relations, with experience running large-scale programs and landing meaningful, top-tier coverage
• Deep understanding of the travel media landscape and what drives editors, producers and audiences to care
• Comfortable managing complexity, from multiple workstreams to large stakeholder groups, without losing sight of the details
• A strong writer and editor who knows how to turn a good idea into a great story
• Confident in front of clients, with experience presenting ideas and contributing to new business pitches
• Organized, proactive and solutions-oriented, someone who anticipates needs before they arise
• An engaged manager and mentor who invests in their team and raises the level of work around them
• Experienced in integrated campaigns, including partnerships, influencer work and brand activations
• Passionate about travel and curious about the trends shaping how people explore the world

Preferred

• Have worked on destination campaigns tied to major events or cultural moments
• Bring strong relationships across travel and lifestyle media
• Have led media training or thought leadership programs for executives
• Thrive in a fast-paced agency environment and genuinely enjoy the ride
• Love to travel and already have your next trip planned, researched and bookmarked (we’ll probably ask about it)