Senior Director, Integrated Campaigns Creative - Apps Creative

Atlanta, GA (Hybrid)

$182K/yr – $305K/yrSenior Level15+ years expFull time

Posted 1 day ago

Job Summary

Own the creative vision across Apps and Missionforce, leading a multidisciplinary team to translate product and business priorities into integrated, high-impact campaigns.

  • Define and drive creative strategy across multiple channels and experiences
  • Partner with senior leaders to align storytelling with go-to-market goals
  • Advance AI-enabled ideation and scalable production while elevating craft

Job Description

Responsibilities

  • Lead the creative across Apps and Missionforce, translating product, audience, and business priorities into compelling creative strategies and executions.
  • Lead and develop a multidisciplinary organization of creative directors, copywriters, and designers, setting a clear vision and fostering a high-performing, collaborative culture.
  • Oversee integrated creative across campaigns, demand generation, digital, social, product storytelling, and event experiences.
  • Serve as a trusted advisor to senior Product Marketing, Marketing, and Creative leadership, bringing a strong creative point of view to positioning, storytelling, and go-to-market strategy.
  • Set priorities and make clear tradeoffs across a complex portfolio, focusing teams and resources on the highest-impact work.
  • Provide strategic and conceptual creative leadership from brief through execution, maintaining a high bar for craft, storytelling, innovation, effectiveness, and brand consistency.
  • Partner across Global Brand & Creative and direct internal teams, agencies, and production partners to create a cohesive creative vision across Apps and Missionforce.
  • Influence executive stakeholders, build alignment around creative strategy, and clearly articulate the business rationale behind the work.
  • Champion generative AI and emerging creative technologies to accelerate ideation, experimentation, and production while improving creative quality and scale.
  • Lead through ambiguity and change, creating clarity, accountability, and momentum for teams and partners.

Requirements

  • 15+ years of experience in creative direction, art direction, design, copywriting, or integrated creative development within an agency or in-house organization; B2B and technology experience is a plus.
  • 10+ years leading and developing multidisciplinary creative teams and leaders.
  • A world-class portfolio demonstrating strong conceptual thinking, storytelling, creative leadership, and integrated executions.
  • Proven experience partnering with senior Product Marketing, Marketing, and executive stakeholders to translate complex technology and business strategies into differentiated, audience-relevant creative.
  • Experience across integrated campaigns, Demonstrated ability to lead multiple teams and workstreams, set priorities, manage tradeoffs, and maintain creative quality in a fast-moving organization.
  • Exceptional communication and executive presence, with the ability to influence, build alignment, and present creative strategies and recommendations persuasively.
  • Experience directing internal teams, agencies, and production partners across distributed creative work.
  • Hands-on familiarity with generative AI and emerging creative technologies and their application across creative workflows.
  • Ability to lead through ambiguity, transformation, and changing business priorities while driving creative and business impact.

Benefits

  • Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.
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Salaries

Posted range

$182K/yr – $305K/yr

Taken straight from the job posting.

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