Responsibilities

• Dissect client business objectives/goals and craft culture strategies - with social & influencer at the heart - that achieve those goals in a disruptive fashion
• Create, sell in and manage social + influencer programs that speak to our brand’s targets and “make noise” with synergies between PR and paid
• Lead strategy and execution for brand owned social channels such as TikTok, Instagram, YouTube, X (formerly known as Twitter) and LinkedIn - from concept to completion Expertise in developing and implementing social media playbooks (e.g., channel strategy, content pillars, tone of voice, community engagement, etc.)
• Understand how to read a brand book/VIS ID and evolve it for social
• Strong knowledge of paid media and ability to provide recommendation on paid approach
• Demonstrate program success via strong reporting and storytelling
• Lead influencer strategy and programming (end-to-end) across accounts (from strategy to partner identification & contracting to content management); develop strategic recommendations and sell-in major culture-forward programming. Including:
• Identify and proactively connect brands to influencers/tastemakers/content creators that will put them at the forefront of culture
• Manage and oversee influencer/partner integrations + programs that speak to our brand’s targets and “make noise”
• Strengthen relations with and bring relevant tastemakers and influencers in to the fold of brands on an programmatic and ad hoc basis that can drive cultural relevance for our clients

Requirements

• Solid foundation in social strategy and influencer marketing
• Experience with tastemaker/influencer ID, negotiation, contracting and activation management Proven ability to lead projects, communicate effectively, think strategically and build of-the-moment and future-forward collaborations that transcend culture
• Skilled in motivating teammates and helping them grow
• In touch with cultural and industry trends
• Ability to “roll with it” and be nimble when there are changes to pathways and needs to counsel on pivots
• Ability to command a room and get stakeholder buy-in from multiple channels
• 10+ years of experience
• Is self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed
• Bachelor’s Degree

Benefits

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
• SALARY: $131,000 - $140,000