Responsibilities

• Lead PUMA’s global entertainment, influencer, creator and cultural talent strategy, building a world-class ecosystem of celebrities, artists, musicians, athletes, creators, stylists and cultural tastemakers who increase brand relevance, desirability and commercial impact.
• Based in Los Angeles, the role serves as PUMA’s global hub for entertainment, creator culture, music, sport culture, fashion and youth influence, ensuring the brand is connected to the people, platforms and moments shaping global culture.
• The role is accountable for moving PUMA from ‘single campaign-based’ influencer activity to a structured, global entertainment and creator marketing model that supports brand heat, product demand, social engagement and commercial conversion.
• Global Entertainment & Influencer Strategy
• Define and lead the global entertainment, influencer and creator marketing strategy across all major brand, category and commercial priorities.
• Build a global talent architecture across celebrities, musicians, actors, athletes, creators, streamers, stylists, cultural connectors and commerce creators.
• Identify which talent drives brand elevation, category credibility, social velocity, community relevance and commercial conversion.
• Ensure entertainment and influencer activity is integrated into global brand planning, campaign development and product launch strategy.
• Develop long-term cultural partnership opportunities that strengthen PUMA’s position in sport, fashion, music, entertainment and youth culture.
• Talent Network & Relationship Management

Requirements

• Bachelor's Degree in Marketing
• 15+ years’ experience in entertainment marketing, influencer marketing, creator strategy, cultural marketing, talent partnerships, PR or brand partnerships.
• Experience within global consumer brands, ideally across sportswear, fashion, luxury, entertainment, music, media, platforms or youth culture.
• Strong network across Los Angeles entertainment, music, fashion, sport, creator and cultural ecosystems.
• Strong judgement on brand fit, cultural credibility, reputation risk and talent behaviour.
• Demonstrated ability to build talent partnerships that drive brand relevance, not only paid reach.
• Commercial understanding of how influence connects to traffic, conversion, product demand and sell-through.
• Proven experience leading teams of 10+ people.
• Strong understanding of creator platforms, social commerce, influencer measurement and digital content behaviour.
• Experience working across global HQ, regional and local market structures.