Senior Director, Influencer & Celebrity

Responsibilities

• Lead the team
• Lead and mentor a team of 3-4 influencer specialists, setting the standard for strategy, execution, and craft.
• Manage the Influencer & Celebrity budgets and talent spend.
• Build upon the processes, playbooks, and tech stack that allows the team scale without sacrificing quality.
• Own the client relationship
• Serve as the senior strategic partner to client marketing leads. You lead the meeting, write the email, make the recommendation, and know when to say, "I have a better idea."
• Grow existing accounts by spotting opportunities and selling in smart, integrated expansions.
• Partner with leadership on new business pitches, from strategy and creative concepts to talent recommendations and budget models.
• Build programs that drive results
• Develop influencer and celebrity strategies tied directly to business goals: awareness, consideration, conversion, and retail sell-through.

Requirements

• 10+ years of influencer marketing experience in consumer products, with at least 4 years managing people
• Hands-on experience securing and managing celebrity talent partnerships, including contract and usage negotiations
• A track record of strategizing and executing campaigns across multiple consumer categories
• Experience owning budgets and client relationships at an agency or brand
• Fluency in CreatorIQ, HypeAuditor, Shopify Collabs, or similar platforms
• Working knowledge of creator whitelisting, paid amplification, and affiliate and social commerce models
• Measures success through analytics, not vanity metrics
• Has a point of view and presents it with confidence
• Proactive and forward-thinking about client and campaign needs
• Can manage up, manage down, and keep a million moving pieces running smoothly

Preferred

• Experience with parenting, baby, kids, toy, or family lifestyle brands
• Existing relationships with talent agencies and management firms
• Experience integrating influencer programs with PR, experiential, or retail activations

Benefits

• Unlimited PTO
• Paid time off between Christmas and New Year
• Fabulous Fridays - work day ends at 3 pm all year
• 401K with a 3% company match (immediately vested) after initial 3 months
• Medical, dental, and vision coverage
• Medical and Dependent care FSA
• Company-paid Life Insurance
• Company-paid Long-Term Disability