Senior Director, Impact Communications

Responsibilities

• - Develop and execute an enterprise impact communications strategy aligned with USOPC priorities, the broader Communications strategy and organizational objectives.
• - Engage and manage the Storytelling Advisory group to achieve program goals with buy-in across the groups, departments and leaders.
• - Translate complex strategies, investments, programs and outcomes into clear, audience-relevant narratives that show why the work matters and whom it benefits.
• - Build and maintain a narrative framework that connects athlete support, NGB strength, innovation, health and wellness, community impact and other priority areas to the USOPC’s mission.
• - Identify opportunities to strengthen the USOPC’s broader growth narrative by demonstrating how increased investment expands support for athletes and the sport system.
• - Establish messaging standards and proof points that enable consistent, credible impact storytelling across the organization.
• - Build and manage a pipeline of high-value athlete, program and organizational impact stories, including supporting outcomes, data, examples and visual assets.
• - Lead the development of impact narratives and content for organizational reports, campaigns, executive communications, employee engagement, donor communications, owned channels and other priority uses.
• - Create repeatable processes for story identification, intake, development, fact-checking, approvals, rights and distribution.
• - Partner with content, digital, creative, media relations and stakeholder communications teams to adapt stories for the right audience, channel and moment.

Requirements

• - Bachelor’s degree in Journalism, Communications, Marketing, or related field or equivalent work experience
• - 10+ years of experience in strategic communications, corporate affairs, impact or nonprofit communications, brand storytelling, journalism or a related field.
• - Demonstrated experience building narrative strategies and translating complex organizational priorities into compelling, credible communications.
• - Exceptional writing, editing, messaging and storytelling capabilities, with the ability to tailor content for different audiences and channels.
• - Strong understanding of audience strategy, editorial planning, content development and integrated communications.
• - Proven ability to lead through influence and build productive relationships across a complex, matrixed organization.
• - Experience working with executives, program leaders, creative teams, agencies and other cross-functional partners.
• - Sound judgment and the ability to balance emotional storytelling with accuracy, reputation considerations and organizational context.
• - Experience developing measures for communications effectiveness and using insights to improve strategy and execution.
• - Strong understanding of the U.S. Olympic and Paralympic movements