Responsibilities

• Own HCP brand strategy, positioning, and messaging for the US launch of our product
• Build launch-readiness plans and materials that land the brand with retina specialists and their teams.
• Define HCP segmentation and targeting to focus commercial effort where it matters most.
• Translate market insight into go-to-market plans across channels.
• Lead development of branded, compliant promotional campaigns and content.
• Manage agencies and creative partners to deliver on time and on budget.
• Align message and sequencing with medical, market access, and sales.
• Steward promotional review (MLR) so materials meet regulatory and compliance standards.

Requirements

• 10+ years in pharma / biotech marketing, including HCP brand and launch leadership.
• Proven launch experience bringing a provider-administered or specialty product to market.
• Command of segmentation, go-to-market, and promotional / MLR processes.

Preferred

• Ophthalmology / retina or buy-and-bill specialty experience.
• People-leadership and agency-management track record.
• Note this is an individual contributor role that supports the Head of Commercial on all things brand, segmentation, and promotion.

Benefits

• Competitive base salary and annual performance bonus
• Generous PTO
• Flexible work environment — remote work balanced with regular in-person collaboration
• In-office time used for planning, workshops, and faster decisions
• Medical, dental, and vision starting day one
• 401(k) with company match
• Paid parental leave
• Travel support for team onsites, launches, and field work