Senior Director, GTM Intelligence

New York City, NY (Remote)

$264K/yr – $380K/yrSenior Level12+ years expFull time

Posted 5 weeks ago

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Job Summary

Own revenue analytics and AI governance to standardize metrics, ensure trustworthy outputs, and expand self-serve analytics across teams.

  • Decide where AI and automation belong in analytics and where human judgment is required.
  • Set data and metric standards so Revenue teams work from the same definitions and context.
  • Expand self-serve analytics and evaluate new AI tooling for adoption.

Job Description

Own revenue analytics and AI governance to standardize metrics, ensure trustworthy outputs, and expand self-serve analytics across teams.

  • Lead the team that owns how reporting, analytics, and insights are delivered for the Revenue organization to function effectively.
  • Decide where AI and automation fit into our analytics and reporting, and where human judgement is required.
  • Set the quality and accuracy bar for AI-generated analysis, and put review processes in place so leaders can rely on it.
  • Build the data and metric standards the Revenue organization reports against, so Sales, Marketing, and Customer Success work from the same definitions and context.
  • Own the governance model that keeps those definitions consistent as the business and data sources change.
  • Decide which metrics the business runs on (pipeline coverage, conversion, win rate, ACV, sales cycle, productivity, retention, expansion, ROI, etc.) and make sure they are built and maintained correctly.
  • Set direction for the go-to-market data model and the analytics built on top of it, and review the work the team and its tools produce.
  • Act as the analytics expert for critical internal- and external-facing discussions.
  • Expand self-serve analytics across the Revenue organization so people can get access to the answers without assistance.
  • Hire, develop, and grow the managers and senior individual contributors on the team.
Cloudflare logo

Cloudflare

3.3 Glassdoor

Cloudflare, Inc. (NYSE: NET) is the leading connectivity cloud company. It empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost. Cloudflare’s connectivity cloud delivers the most full-featured, unified platform of cloud-native products and developer tools, so any organization can gain the control they need to work, develop, and accelerate their business. Powered by one of the world’s largest and most interconnected networks, Cloudflare blocks billions of threats online for its customers every day. It is trusted by millions of organizations – from the largest brands to entrepreneurs and small businesses to nonprofits, humanitarian groups, and governments across the globe.

Founded in 2009
San Francisco, California, USA
6.4K employees (363 in marketing)
53% recommend to a friend
53% CEO approval

Traffic Signals

Monthly Visitors
32.9M
Monthly Google Ads Budget
$429.7K
Traffic Source Mix
Search
29.4%
Direct
63.9%
Referral
5.8%
Social
0.5%
Paid
0.3%

Headcount Trend

Current headcount: ~6.4K

Marketing Team

Marketing Team Size
280 (4% of company)
Median Career Experience
15 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$2.3B
Last Raise
$1.8B
Post IPO Debt, 9 months ago

Funding History

  • Jun 2025
    Post IPO Debt • $1.8B
  • Mar 2019
    Series E • $150M
  • Aug 2017
    Secondary Market

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