Responsibilities

• Own media budget; define and forecast the annual and quarterly budget across all paid channels (Meta, Google, Pinterest, TikTok, YouTube, Affiliate, CTV, OOH and emerging platforms) against brand, revenue, CAC, ROAS and quality targets.
• Set overarching paid media and full-funnel growth strategy; lead quarterly and seasonal planning and present strategic plans, results, and recommendations to executive leadership.
• Serve as the senior-most strategic partner and point of accountability for the paid media agencies; own scope, contract negotiation, budget pacing, reporting cadence, and performance accountability, including decisions on agency vs. in-house channel ownership.
• Own the annual testing roadmap and innovation pipeline, ensuring always-on A/B testing across creative, campaign build-outs, and landing pages translates into scalable, incremental growth.
• Set final approval on paid campaigns and creative direction, ensuring alignment between brand vision and performance goals.
• Build, lead, and mentor the media function, including agency evaluations and hiring and developing team members as the department scales.
• Serve as the primary growth strategy partner to brand, ecommerce, and creative leadership, aligning integrated campaign and product marketing strategy with company-wide growth goals.
• Define influencer and UGC paid strategy in partnership with brand leadership; set standards for cross-functional briefing, ideation, and execution.
• Represent growth media in executive and cross-departmental planning forums and company-wide strategic initiatives.
• Own performance marketing dashboards, forecasting models, and attribution methodology (media mix modeling, incrementality testing, Northbeam or equivalent) at a company-wide level.

Requirements

• 7+ years of digital marketing and paid media experience, including experience owning a budget within a high-growth DTC or fashion/ecommerce environment
• 2+ years of experience managing direct reports and/or leading agency teams in a player-coach or leadership capacity
• Demonstrated track record owning multi-million dollar paid media budgets and delivering against revenue, CAC, and ROAS targets
• Deep expertise in digital channels, attribution models, media mix modeling, testing frameworks, and growth loops
• Experience building, scaling, or restructuring a growth marketing function or team
• Highly proficient in Google Sheets/Excel, Google Analytics, Meta Ads Manager, and Northbeam (or equivalent attribution tool) — hands-on-keyboard experience is not required, but either agency management or hands-on media buying experience is a must
• Familiarity with Shopify, Klaviyo, and Attentive platforms a strong plus
• Excellent executive communicator; skilled at translating data into insight, narrative, and action for senior leadership and cross-functional stakeholders
• Creative, analytical, and commercially minded — comfortable owning both strategy and execution, and moving fluidly between the two
• Passionate about the fashion industry and eager to help build the next generation of accessible luxury

Benefits

• STAUD offers a health care plan to include medical coverage, dental care, vision insurance, an FSA plan, and a matching 401k plan.