Senior Director of Growth Marketing at Screencastify | Chicago, IL

Senior Director of Growth Marketing

Chicago, IL (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Drive growth marketing for Castify as Sr. Director of Growth Marketing, leading strategy, team, and cross-functional execution.

Own the full marketing lifecycle and revenue-aligned strategy.
Must-have: Proven SaaS Growth Director experience driving measurable growth.
Standout: Lead a small marketing team with coaching and performance culture.

Understand and own the full marketing lifecycle.
Develop and execute marketing strategies to drive revenue growth while collaborating closely with the Sales team.
Align Marketing initiatives to closed revenue.
Leverage B2C demand to drive B2B sales.
Create a consistent outbound sales and marketing motion.
Customer Communication Strategy: Define and own a comprehensive communication framework across the customer and product journey, leveraging email, notifications, in-product prompts, and other channels to drive engagement and retention.
Product Expertise & Enablement: Serve as the go-to product expert, creating sales enablement materials, customer-facing content, and internal training programs to support customer success and sales teams.
Market Research & Customer Insights: Conduct user interviews, analyze customer needs, and gather market insights to inform messaging, positioning, and go-to-market strategies.
Thought Leadership & Advocacy: Represent Screencastify at conferences, industry events, and customer meetings, advocating for the brand and gathering insights to improve market positioning.
Lead and inspire a small marketing team, providing guidance, strategy, mentorship, and constructive feedback.

Have proven experience as a successful Marketing Director in a SaaS environment driving growth.
Demonstrate exceptional leadership and coaching skills with a track record of improving outcomes at each phase of the customer journey.
Bring an entrepreneurial mindset with the ability to contribute to the development of marketing strategies and adapt to market changes.
Have excellent communication, negotiation, and interpersonal skills.
Are a self-driven problem solver with a results-oriented approach.
Have experience with marketing a product in the Chrome Web Store.

Competitive Compensation. We take a data-driven approach to our compensation strategy so all employees are paid competitively and fairly.
401(k) & Annual Performance Bonus Opportunity. We want to invest in present you and future you, which is why we offer a 401(k) match + Annual Performance Bonus opportunity.
Flexible Time Off (FTO) Policy. We recognize that time off to rest and recharge is important. The Flexible Time Off Policy (FTO) is designed for our employees to do just that - balance work and life while maintaining well-being.
Parental Leave. Generous paid time off for parents to bond with the newest addition to their family!
Medical, Dental, & Vision Insurance. We offer comprehensive health benefits, including medical, dental, and vision insurance. Plus, all employees receive a free One Medical membership.
Divvy Bike Membership. If you’re in Chicago, take advantage of an annual Divvy membership - on us.