Responsibilities

• Drive Demand: Own the end-to-end performance marketing strategy with clear, aggressive targets for lead gen and customer acquisition.
• Master Paid Media: Directly oversee and optimize a high-spend paid ads budget across multiple digital channels.
• Manage Creative: Lead the creative process with a focus on conversion-led design rather than just "brand aesthetics."
• Optimize the Platform: Leverage your deep understanding of marketplace platforms and DTC growth loops to scale our home services footprint.
• Execute with Velocity: Thrive in a high-speed sales environment, moving from data insight to execution in real-time.

Requirements

• Deep Expertise: 95%+ of your career has been spent in the digital marketing trenches with a heavy focus on DTC (Direct-to-Consumer).
• Proven Tenure: A history of "staying the course," with a minimum of 3 years spent in a single high-impact role.
• Vertical Knowledge: Experience in Home Services or a similar high-velocity, tech-enabled marketplace.
• The "Know-How": You have "been there, done that" and don't need a playbook handed to you—you write the playbook.

Preferred

• A "Get It Done" Leader: You value results over polish and aren't afraid to get your hands dirty in the data or the ad manager.
• Performance-Obsessed: You live and breathe CAC, LTV, and conversion rate optimization.
• Platform Fluent: You understand how tech platforms and logistics engines connect to the marketing funnel.

Benefits

• Competitive Compensation – Rewards for results, not activity.
• Full Benefits Suite – Comprehensive Medical, Dental, Vision, and 401(k) with 5% match.
• Action-Oriented Culture – No red tape; if it works and drives profit, we do it.