Senior Director, Growth Marketing

San Francisco, CA (On-site)

$220K/yr – $330K/yrSenior Level15+ years expFull time

Posted 3 months ago

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Job Summary

Drive growth strategy and AI-first execution to hit Klaviyo’s Growth ARR by leading a cross-functional, high-performance growth team.

  • Must-have: 15+ years in growth with senior, cross-functional leadership and a proven growth number.
  • Standout: AI-powered workflows and multi-channel demand generation across PLG or hybrid SaaS.

Job Description

Responsibilities

  • Own sign-up volume, new logo acquisition, and Growth ARR — and build the strategy, team, and operating rhythm to hit them consistently.
  • Build an experimentation engine — a continuous test-and-learn cadence that turns Klaviyo’s scale into a structural advantage.
  • Identify and build new sources of demand — partnerships, integrations, emerging platforms, and distribution channels that meet buyers where they already are and expand Klaviyo’s reach beyond owned channels.
  • Lead Klaviyo’s growth team as an AI-first organization — actively building AI-powered workflows, running experiments with emerging tools, and raising the bar for what’s possible in how we acquire, convert, and expand customers.
  • Shape the integrated growth plan — synthesizing what’s working across campaigns, paid media, digital, and product into a coherent, high-conviction strategy.
  • Partner deeply with the Director of Growth in R&D to connect marketing motion with product-led acquisition — so the handoff from sign-up to activated customer is as tight as possible.
  • Translate growth performance into clear, confident narratives for senior leadership — connecting sign-ups, ARR, and investment in a way that accelerates decision-making.
  • Spot what’s next before it shows up in the numbers — surfacing risks, emerging opportunities, and the bets worth making before the window closes.
  • Build and develop a team of growth experts who are sharp, fast, and genuinely motivated by the mission.

Requirements

  • 15+ years in growth, demand generation, or performance marketing, with at least 5 years leading senior, cross-functional teams.
  • You’ve owned a growth number — not just contributed to one. You’ve had the target, felt the weight of it, and built the team and plan to hit it.
  • Deep SaaS background, ideally in a PLG or hybrid environment — you understand how self-serve acquisition works and how marketing connects to ARR, not just pipeline.
  • Fluent across the channel mix — paid media, SEO/AEO, lifecycle, web — without needing to run any of them.
  • Naturally collaborative and skilled at leading through influence — you thrive in matrixed environments where earning trust is how you get things done.
  • Strong command of funnel analytics, attribution, and growth modeling — you run toward the data, not away from it.
  • Already experimenting with AI in your work and excited about what’s coming — not waiting to be told it’s important.
  • Exceptional at building operating rhythm — the cadences, reviews, and feedback loops that keep a growth team moving with speed and coherence.
  • Someone who builds teams people want to be on.

Benefits

  • comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
  • generous benefits
Klaviyo logo

Klaviyo

3.7 Glassdoor

Klaviyo (NYSE: KVYO) is the B2C CRM. Powered by its built-in data platform and AI, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Klaviyo (CLAY-vee-oh) helps over 176,000 brands like Mattel, Glossier, Daily Harvest, and Liquid Death deliver 1:1 experiences at scale, improve efficiency, and drive revenue.

Founded in 2012
Boston, Massachusetts, USA
2.9K employees (330 in marketing)
67% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
7.6M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
16.9%
Direct
77%
Referral
4.3%
Social
1%
Paid
0.7%

Headcount Trend

Current headcount: ~2.8K

Marketing Team

Marketing Team Size
256 (9% of company)
Median Career Experience
14 years
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
11

Funding

Total Funding
$1.3B
Last Raise
$195.1M
Post IPO Secondary, 7 months ago

Funding History

  • Aug 2025
    Post IPO Secondary • $195.1M
  • May 2025
    Post IPO Secondary • $372.9M
  • Sep 2022
    Secondary Market

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