Responsibilities

• Drive Revenue Growth
• Develop and execute the fan acquisition, retention, and monetization strategy to achieve revenue goals across ticket sales, merchandise, camps, clinics, and grassroots programming
• Manage the growth marketing budget and allocate resources based on real-time ROAS and customer LTV
• Build, launch, and optimize paid campaigns across social platforms, digital networks, broadcast, and OOH
• Architect and continuously optimize the fan journey across ticketing and e-commerce purchase funnels (Shopify)
• Collaborate with the VP, Merchandising on product launch campaigns, flash sales, bundling strategies, and retargeting
• Work across all verticals to understand business goals and create dynamic plans to hit and surpass revenue targets
• Lead the email marketing team in deploying automated flows, database segmentation, and targeted cross-sell campaigns
• Conduct A/B testing across promotions, ad creatives, landing pages, and website copy
• Champion a lifecycle marketing approach that converts ticket buyers into merchandise customers and vice versa

Requirements

• 6-8 years of experience in performance marketing, growth marketing, or demand generation, including at least 2 years managing marketing specialists
• Deep expertise with Meta Ads Manager, Google Ads, Google Analytics 4, and Shopify
• Strong proficiency in email and lifecycle marketing platforms, particularly Klaviyo
• Familiarity with ticketing and CRM ecosystems (e.g., Kore, Ticketmaster, HubSpot, Salesforce Marketing Cloud, or SeatGeek)
• Experience with broadcast and OOH advertising channels
• A unique ability to operate at both the macro (strategic) and micro (executional) level
• Flexibility to work evenings, weekends, and travel as required
• This position may be based anywhere in the United States or in Canada. Applicants must be legally authorized to work in their country of residence on a full-time basis. The PWHL does not provide visa or work permit sponsorship for this role.

Preferred

• Prior experience in sports marketing, live entertainment, or a combined ticketing and DTC e-commerce environment
• Experience marketing grassroots, community, or youth programming within a sports or athletic organization
• Experience with SMS marketing platforms
• Working knowledge of HTML coding
• Bilingual (English/French) a plus