Senior Director, Global Myopia Marketing

Responsibilities

• Define and lead the global MiSight brand strategy, including positioning, value proposition, and brand architecture
• Establish a clear, differentiated category narrative that strengthens CooperVision’s leadership in myopia management
• Lead development of the Long-Range Plan (LRP) and global marketing strategy for MiSight and the broader myopia portfolio
• Translate complex clinical and scientific data into compelling, customer-relevant brand stories
• Design global demand generation strategies targeting both Eye Care Professionals (ECPs) and parents/patients
• Develop scalable global campaign platforms, messaging frameworks, and creative territories
• Ensure consistency and excellence across: Advertising and digital ecosystems; Professional education and advocacy programs; Public relations and thought leadership
• Partner with regions to enable locally relevant activation while maintaining global brand integrity
• Define the role of MiSight within the broader myopia management portfolio, ensuring clarity across modalities
• Shape portfolio positioning hierarchy, pricing logic, and segmentation strategy

Requirements

• 12–15+ years in global brand or portfolio marketing leadership
• Proven success leading large-scale, multi-market brands in a B2B2C healthcare or med-tech environment
• Strong track record of: Building global brands and category narratives
• Leading innovation strategy and lifecycle management
• Driving demand creation at scale
• Strategic storytelling: Ability to translate clinical science into compelling brand narratives
• Category mindset: Experience shaping and leading emerging or underpenetrated categories
• Influencing leadership: Skilled at driving alignment across complex, matrixed global organizations
• Commercial acumen: Strong understanding of how brand strategy translates to revenue and market share
• Customer-centric thinking: Deep empathy for ECPs, parents, and patients

Preferred

• MBA/MS preferred