Senior Brand Manager (Buldak)

Responsibilities

• Brand Planning and Growth - Contribute to the annual noodles brand plan and develop detailed plans for assigned priorities, including objectives, target consumers, activities, budgets, and KPIs. - Identify opportunities to recruit new households, encourage repeat purchases, and strengthen Buldak's relevance across consumer occasions.
• Business Performance and Analysis - Analyze sales, market share, distribution, velocity, household penetration, purchase frequency, and repeat purchase to identify growth drivers and performance gaps. - Translate findings into clear recommendations on marketing support, product priorities, and corrective actions. - Prepare concise business updates that explain performance trends, their implications, and recommended actions.
• Consumer Understanding and Brand Consistency - Partner with Strategy & Insights to develop research briefs addressing agreed-upon business questions. - Build an understanding of consumer needs, usage occasions, flavor preferences, perceptions of heat, and barriers to trial and repeat purchase. - Ensure marketing materials consistently reflect Buldak's brand identity, tone, and approved positioning.
• Campaign Development and Execution - Lead assigned campaigns and activations from briefing through execution and evaluation. - Develop briefs that clearly define the target audience, consumer insight, objectives, key messages, deliverables, budget, and success measures. - Complete post-campaign evaluations, documenting results, key learnings, and implications for future activities.
• Innovation and Portfolio Support - Partner with Product Management, Sales, Insights, and global headquarters on assigned innovation and renovation initiatives. - Develop launch marketing plans with clear objectives, activities, budgets, timelines, and KPIs. - Track marketing launch readiness and coordinate with functional owners on product availability, packaging, communications, retail support, and sales materials.
• Retail and Commercial Collaboration - Work with Sales and Shopper Marketing to connect approved brand priorities with retailer opportunities. - Coordinate consumer campaigns and retail activations to ensure messaging, timing, and product support work together.
• Budget and Project Ownership - Manage assigned advertising and promotion (A&P) budgets, including forecasting, commitments, actual spend, and reconciliation with FP&A. - Establish and manage project timelines, responsibilities, dependencies, and approval milestones.

Requirements

• Bachelor's degree in Marketing, Business, or a related discipline; MBA preferred.
• Typically 7+ years of relevant marketing experience, including brand management within consumer packaged goods (CPG); food or beverage experience preferred.
• Demonstrated experience developing marketing plans, leading integrated campaigns, and supporting product launches.
• Strong analytical skills, including experience interpreting syndicated retail and household panel data.
• Experience managing marketing budgets, agencies, and multiple cross-functional projects.
• Understanding of U.S. retail dynamics and how brand marketing and shopper activation support commercial performance.
• Strong written, verbal, and presentation skills, with the ability to translate complex information into clear recommendations.
• Demonstrated ability to prioritize, meet deadlines, and independently move projects forward.
• Experience working with global teams or headquarters is an advantage.

Preferred

• MBA preferred.
• Experience working with global teams or headquarters is an advantage.

Benefits

• This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.