Responsibilities

• Oversee cross-channel activation across paid search, paid social, programmatic, DOOH and B2B media platforms.
• Ensure campaigns are executed to the highest standard across planning, buying, optimization, and measurement.
• Lead activation strategy for five core accounts while providing oversight across ~15 additional accounts.
• Support investment strategy and negotiation with media platforms, publishers, and technology partners.
• Establish and refine activation workflows, best practices, and operational frameworks.
• Improve processes related to campaign stewardship, reporting, optimization cycles, and billing alignment.
• Ensure the activation team operates efficiently while maintaining high-quality delivery.
• Work closely with a European activation lead to ensure consistent standards and collaboration across markets.
• Align on global activation frameworks, delivery models, and operational processes.
• Manage and mentor a distributed team of activation specialists across the US and Europe.

Requirements

• 10-12+ years of experience in digital media activation, performance marketing, or B2B media.
• Experience managing cross-channel media buying and activation programs.
• Proven leadership experience managing teams across multiple markets or locations.
• Experience managing multiple client accounts and complex campaign portfolios.
• Strong analytical and quantitative skills, with excellent attention to detail.
• Proficiency in Excel and data analysis tools.
• Working knowledge of Prisma, or similar media management platforms.