Responsibilities

• Lead the ongoing evolution of the Marriott Bonvoy brand including purpose, positioning, portfolio architecture, narrative and creative expression, ensuring clarity, consistency, and cultural relevance over time.
• Co-create and steward a global multi-year marketing roadmap that drives brand consideration, preference, engagement and loyalty across multiple audiences worldwide
• Partner closely with the VP, Editorial and Creative team to inform the global editorial vision and calendar—bringing a portfolio, brand, and enterprise perspective—and translate that editorial strategy into integrated, portfolio‑led campaigns across the Marriott Bonvoy ecosystem.
• Lead annual global go‑to‑market (GTM) planning and campaign sequencing in close partnership with Global Insights, Strategy, Hotel Brands, Loyalty, Co‑Brand, Partnerships, Media, Editorial, and Continent teams to unlock the power of the full enterprise.
• Lead integrated marketing communication (IMC) teams, including internal team and agency partners, to develop breakthrough, culturally relevant, high impact campaigns from concept through execution and global scaling across priority source markets
• Partner with Continent and enterprise teams to ensure strong pull‑through and adoption of global strategies, providing clear frameworks, guidance, and working sessions that enable both consistency and local relevance
• Identify and activate opportunities to connect Marriott Bonvoy to culture, ensuring the brand shows up authentically through cultural moments, sponsorships, passion points, partnerships, and innovation—while reinforcing long‑term brand equity and differentiation
• Lead, coach, and develop a team of global marketers responsible for planning and delivering 360° integrated marketing campaigns that connect brand, loyalty, hotel brands, partnerships, and editorial storytelling across channels.
• Establish regular forums and operating rhythms to drive strategic alignment, creative visibility, and shared accountability across global, regional, and creative teams.
• Build strong, results‑oriented relationships with internal partners and external agencies, ensuring clarity of roles, effective collaboration, and high‑quality execution across the ecosystem.
• Foster an inclusive, collaborative “one‑team” culture, enabling global, creative, and continent teams to operate as extensions of one another in service of shared brand and business outcomes.
• Partner with Global Strategy and Data & Analytics teams to measure, interpret, and communicate creative and campaign performance, using learnings to inform future planning and optimization.