Senior Director, Franchise Expansion Marketing, Minecraft

Redmond, WA (On-site)

$156K/yr – $304K/yrSenior LevelFull time

Posted 11 days ago

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Job Summary

Own and lead Minecraft's franchise expansion marketing across Entertainment, Consumer Products, Promotions, Partnerships, and Experiences, building a connected growth engine and a scalable global marketing organization that drives audience growth and long-term fandom.

Guides multi-year strategy and investments across the franchise
Aligns cross-functional teams and partners to maximize impact
Focuses on audience growth, engagement, and commercial outcomes

Job Description

Responsibilities

Define & Lead Minecraft's Franchise Expansion Marketing Strategy
Own the marketing vision and multi-year strategy for Minecraft's Entertainment, Consumer Products, Promotions, Partnerships, and Experiences portfolio.
Set portfolio priorities, investment frameworks, and success metrics that drive audience growth, fandom, and commercial impact.
Align marketing investments and plans with long-term franchise growth objectives.
Build a Connected Franchise Growth Engine
Develop integrated marketing strategies that connect entertainment, consumer products, retail, promotions, partnerships, and experiences into a unified franchise ecosystem.
Lead major franchise tentpoles and growth initiatives that expand audience reach, deepen engagement, and strengthen long-term fandom.
Establish scalable frameworks that maximize the impact of franchise investments across the portfolio.
Lead Entertainment, Consumer Products & Promotions Marketing
Define and execute global marketing strategies for entertainment launches, licensed products, retail programs, strategic collaborations, and promotional partnerships.

Requirements

10+ years experience leading agency or corporate brand management/design/marketing
OR equivalent experience.

Preferred

15+ years of experience in brand marketing, franchise marketing, entertainment marketing, consumer products marketing, partnership marketing, or related disciplines.
8+ years of people management experience leading managers and building leadership capability across global organizations.
Experience developing and executing long-range marketing and brand strategies that drive measurable business growth and customer engagement.
Experience leading large, cross-functional initiatives and influencing senior stakeholders across complex, matrixed organizations.
Experience building, leading, and developing high-performing teams, including 6+ years of people management experience with direct reports.
Demonstrated ability to translate business objectives, customer insights, and market trends into actionable marketing strategies and business outcomes.
Communication, executive presence, and stakeholder management skills with a track record of driving alignment and influencing decisions at leadership levels.
Experience leading marketing strategy for entertainment franchises spanning gaming, film, television, consumer products, experiences, retail, and promotional partnerships.
Experience working with licensing, consumer products, retail, and promotional partner ecosystems.
Track record building and scaling global franchise marketing organizations.

Mojang Studios

Mojang Studios is a Microsoft-owned game studio based in Stockholm (Sweden) and Redmond (WA) with additional locations in London, Shanghai, and Tokyo as well as a partially remote workforce. We created Minecraft, the sandbox video game turned franchise that now includes two more games, novels, board games, apparel, and much more.We believe in the power of play and our mission is to build a better world through our work. At our studios, you’ll meet passionate and welcoming people with the same goal: to create games and products with a positive impact. Four core values guide everything we do:Fuel Passion.Minecraft encourages players to stay sharp and constantly evolve. We mirror that by bringing together enthusiastic people who are eager to innovate in their fields and giving them the resources to reach their goals. We’re passionate about our industry and strive to empower our employees and future generations of gaming professionals.Create Fun.We aim to create fun, enriching experiences for our players, whether they’re playing our games, learning in Minecraft Education, or discovering a new product. Thanks to our incredibly talented creator community and Minecraft Marketplace, the fun is virtually endless and there’s something for everyone in our blocky universe.Celebrate Creativity. Creativity is at the core of Minecraft, whether you’re making art in Creative mode or finding clever ways to get through the night in Survival mode. Fresh ideas, out-of-the-box thinking, and new perspectives are what allows us to evolve the franchise and keep surprising our players after more than a decade of Minecraft. Craft together. Minecraft welcomes everyone because we believe that we’re better together. Our players’ feedback and the work of our community creators have made Minecraft what it is today. To support collaboration in our studios, we’ve built comfy, connected spaces that allow our local and remote teams to work closely together.

Founded in 2009

Stockholm, Stockholm County, SWE

1.5K employees (353 in marketing)

Minecraft.net