Senior Director, Events SME

Responsibilities

• Lead event ideation, creative concepts, experience design, and end-to-end event strategies that achieve client objectives.
• Develop audience acquisition, registration, engagement, and attendee experience strategies that drive participation and measurable results.
• Architect solutions for in-person, virtual, and hybrid events, including conferences, trade shows, executive experiences, roadshows, product launches, webinars, sponsorships, and experiential activations.
• Design comprehensive event solutions encompassing creative, production, technology, staffing, logistics, and budgets.
• Partner with Account Directors to understand client needs, identify opportunities, and develop winning event solutions.
• Lead event solutioning, scoping, client presentations, budgeting, pricing, RFPs, proposals, and Statements of Work (SOWs).
• Create and present compelling event concepts, strategies, and production solutions directly to customers.
• Ensure all solutions are competitively priced, operationally feasible, and aligned with gross margin targets.
• Lead and streamline the event solutioning and bidding process, enabling Account Directors to focus on sales and customer relationships.
• Collaborate with Crawford Group's Talent team to identify, assemble, and lead high-performing creative, production, technical, and event delivery teams.

Requirements

• 10+ years of experience in event strategy, creative development, experiential marketing, event technology, and event production, including 5+ years of event agency experience.
• Proven success designing, bidding, producing, and delivering complex B2B and B2C events.
• Strong expertise in customer experience design, audience acquisition, event registration, and engagement strategies.
• Demonstrated ability to develop creative event concepts, scope and price solutions, and deliver compelling customer presentations.
• Deep knowledge of event production, vendor management, staffing, technology, and logistics.
• Strong financial acumen, including complex budgeting, pricing, and gross margin management.
• Experience building and leading cross-functional event delivery teams.
• Experience with implementing and optimizing event registration and management platforms such as Cvent, RainFocus, Splash, Swoogo.
• Exceptional creativity, problem-solving, collaboration, negotiation, and communication skills.
• Ability to thrive in a fast-paced environment and travel up to 25% as needed.

Benefits

• benefits available if eligible