Senior Director, Enterprise Brand Strategy

Boston, MA (On-site)

$188K/yr – $301K/yrSenior Level15+ years expFull time

Posted 2 weeks ago

Job Summary

Own and drive the enterprise brand strategy across the organization, shaping governance, messaging, and brand expression while aligning with system-wide priorities and growth initiatives.

Lead strategy, governance, and cross-team collaboration to ensure consistent, differentiated messaging.
Oversee content, design, and multimedia to scale brand storytelling and enterprise impact.

Job Description

Responsibilities

Develop and lead an enterprise brand strategy reflecting the organization’s evolution to an integrated health system.
Define brand architecture, positioning, messaging, voice, and narrative across key entities, programs, and priorities.
Establish brand standards and governance to ensure consistency and strategic alignment.
Advise senior leaders on brand implications of strategy, market positioning, partnerships, expansion, and system integration.
Oversee brand expression across communications and marketing assets, including advertising, reports, collateral, presentations, storytelling, and multimedia.
Lead content strategy and creative development to ensure messaging is differentiated, audience-centered, and aligned with enterprise priorities.
Direct creative and brand services, including design, editorial/content, and multimedia.
Identify innovative approaches and technologies that strengthen brand expression, storytelling, consistency, and scale.
Partner across departments, physician organizations, network development, satellite locations, and community hospital partners to align brand strategy with enterprise and market needs.
Collaborate with communications, digital marketing, strategy, business development, and operational leaders to integrate brand priorities.

Requirements

Master’s degree plus 15 years of relevant experience, including at least 5 years of team management experience.
Expertise in enterprise brand strategy, positioning, messaging, content development, copywriting, editing, creative services, and design.
Excellent leadership, organizational, and strategic thinking skills, with the ability to develop compelling narratives, solve complex problems, and lead through ambiguity and change.
Ability to set priorities, delegate effectively, drive consistent brand execution, and build alignment across diverse stakeholders.
Strong interpersonal judgment, influence, and listening skills.
Knowledge of how brand strategy supports reputation, system integration, and enterprise transformation.

Benefits

flexible schedules
affordable health, vision and dental insurance
child care and student loan subsidies
generous levels of time off
403(b) Retirement Savings plan, Pension
Tuition and certain License and Certification Reimbursement
cell phone plan discounts and discounted rates on T-passes

Boston Children's Hospital

3.9 Glassdoor

Boston Children's Hospital is a 404-bed comprehensive center for pediatric health care. As one of the largest pediatric medical centers in the United States, Boston Children's offers a complete range of health care services for children from birth through 21 years of age. (Our services can begin interventions at 15 weeks gestation and in some situations we also treat adults.)We have approximately 25,000 inpatient admissions each year and our 200+ specialized clinical programs schedule 557,000 visits annually. Last year, the hospital performed more than 26,500 surgical procedures and 214,000 radiological examinations.Our team of physicians and nurses has been recognized by a number of independent organizations for overall excellence, and we're proud to share some notable examples with you here.

Boston, Massachusetts, USA

18K employees

www.childrenshospital.org

77% recommend to a friend

86% CEO approval