Director, Earned and Owned Strategy

USA (Remote)

$118K/yr – $130K/yrDirector/Executive5+ years expFull time

Posted 1 day ago

Job Summary

Own the executive strategy and delivery of earned media programs for key accounts, translating business objectives into roadmaps across SEO, Local SEO, Content Marketing, and AI Search, while leading cross-functional planning, measurement, and reporting to drive client success and growth opportunities.

Job Description

Responsibilities

  • Acting as the executive strategic lead on key accounts, accountable for client success
  • Developing integrated earned strategy plans that combine SEO, Local SEO, Content Marketing, AI Search, Lifecycle Marketing, and Digital Experience, while providing strategic direction to channel managers
  • Translating complex business objectives into actionable roadmaps that drive measurable performance outcomes
  • Overseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for emerging search experiences
  • Integrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channels
  • Partnering with client and internal channel and analytics teams to enhance operational workflows and reporting automation
  • Leading cross-functional planning across key content activations
  • Providing executive-level oversight of campaign ideation, launch, and measurement to maintain excellence in execution
  • Identifying and capturing new organic growth opportunities across search and local search ecosystems
  • Supporting business development through executive-level presentations, thought leadership, strategic consulting, and expansion opportunities across existing and prospective accounts

Requirements

  • Minimum of 5 years of experience leading Earned & Owned Media programs across SEO, Content, Local SEO, or adjacent digital channels in an agency client-facing role (preferred) and/or brand-side organization
  • Experience managing integrated digital marketing campaigns that leverage cross-channel insights and collaboration
  • Working experience with Web Analytics and SEMRush or similar SEO platforms
  • Proven success managing large-scale, enterprise search and content transformation initiatives
  • Deep understanding of AI Search evolution and organic discoverability trends
  • Excellent time and project management skills, with the ability to identify, prioritize, and respond to situations rapidly
  • Strong cross-functional collaboration skills with the ability to unify teams across channels
  • Exceptional presentation and executive communication skills; confident advising senior client leadership

Benefits

  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • Work from anywhere options*
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
Wpromote logo

Wpromote

Wpromote is a top independent marketing agency that challenges convention to accelerate growth for brands. We believe every client, including legacy enterprise brands like Whirlpool, category leaders like Spanx, and fast-growing DTCs like Vuori, can maximize the business impact of media with the right outcomes-driven partner. Our holistic total commerce approach drives transformative results for retail brands across channels and purchase points, powered by our Challenger culture, deep business intelligence, and predictive Polaris platform. To stay ahead of the rapid evolution of commerce and consumer behavior, we put data-driven testing and experimentation at the heart of our organization and delivery model so our clients can outsmart instead of outspend the competition and move fast to capitalize on opportunities in an ever-changing media ecosystem

Founded in 2001
El Segundo, CA, US
694 employees (281 in marketing)

Salaries

Posted range

$118K/yr – $130K/yr

Taken straight from the job posting.

See all Wpromote salaries

Traffic Signals

Monthly Visitors
584.9M
Monthly Google Ads Budget
$8.1K
Traffic Source Mix
Search
17.6%
Direct
57.3%
Referral
14.1%
Social
10.3%
Paid
0.7%

Headcount Trend

Current headcount: ~684

Recent News

Wpromote logo

Director, Earned and Owned Strategy

Wpromote · USA · Remote