Responsibilities

• Support Brand Evolution & Implementation
• Serve as a key strategic partner in Remitly's brand evolution — evaluating agency work against strategy, pressure-testing ideas, and ensuring the new brand is grounded in both business reality and customer insight
• Help translate brand evolution outputs into practical, usable tools — messaging frameworks, naming systems, voice and tone guidelines — that the full creative and marketing team can act on immediately
• Partner with the Director, Brand Strategy & Identity to ensure brand evolution work lands consistently across every touchpoint, channel, and market
• Support implementation planning — identifying where the new brand needs to show up first, what needs to change, and how to sequence rollout for maximum clarity and impact
• Develop Briefs, Positioning, Messaging & Naming Frameworks
• Develop Tier 1 strategic briefs for Remitly's most important brand and culturally relevant moments such as World Cup, product launches, brand campaigns, and seasonal initiatives
• Translate brand positioning and customer insight into clear, inspiring creative strategy that gives the creative team a direction strong foundation to build from
• Build and maintain messaging frameworks that feed all three work streams — brand-defining, campaign, and high-volume performance work
• Lead naming projects for new products and features, ensuring every name is strategically grounded, on-brand, and contributes to a simple, coherent brand architecture

Requirements

• 5–10 years of experience in brand strategy, content strategy, or integrated marketing — agency or in-house
• Strong messaging framework development and brief writing— this is core to the role
• Experience working on global or multicultural brands, with genuine sensitivity to cultural nuance and localization
• Familiarity with AI tools for brand and copy work (custom GPTs, NotebookLM, or similar) — or a strong appetite to develop this fluency quickly
• How you think...
• You write with clarity and purpose — briefs that inspire, frameworks that teams actually use
• You connect customer insight to strategic direction without losing the human at the center of the story
• You think across channels — understanding how brand strategy translates into creative, performance, and product contexts
• You are detail-oriented without losing sight of the big picture
• How you show up...

Preferred

• Experience in fintech, financial services, or mission-driven consumer brands a plus

Benefits

• Flexible paid time off
• Health, dental, and vision + 401k plan with company matching
• Paid parental, medical, military and family care leave
• Mental Health & Family Forming Benefits
• Employee Stock Purchase Plan (ESPP)
• Continuing education