Responsibilities

• Lead omnichannel marketing strategies
• Work closely with the Vice President of Amazon Commerce to translate channel, shopper, and category insights into actionable omnichannel marketing plans utilizing the full Amazon Advertising ecosystem (Amazon Ads, Branded & Custom Shopping Experiences, and Ad Tech)
• Understand the Amazon consumer journey and leverage shopper marketing plans to define media touchpoints, with audience-specific value propositions and compelling reasons to act throughout the entire funnel, from awareness through consideration and purchase, both on- and off-platform
• Lead the development of data-driven and insight-backed omnichannel shopper marketing strategies for the agency’s CPG clients at Amazon, including annual planning, calendars, and holistic executions
• Act as the main client POC for assigned accounts and clients, ensuring quality and excellence of all deliverables and touchpoints
• Manage direct reports and partner with cross-functional team members to execute tactics that align with omnichannel marketing plans
• Lead preparation and presentation of program post-mortems (effectiveness, KPIs, and key learnings) to clients, internal cross-functional teams, and external partners
• Evaluate business trends, shopper insights, findings from market research, and post-campaign analysis of executed activities utilizing using our proprietary Marilyn Commerce platform and Amazon’s Advertising technology suite
• Keep up to date with, and vet, new capabilities, shopper marketing vendors, and innovation trends specific to Amazon, and regularly share new opportunities with our clients
• Own Amazon Advertising and retail partner relationships

Requirements

• 10+ years experience in Amazon marketing, shopper marketing, and/or retail marketing; Bachelor’s degree in advertising, marketing, or related media field
• Amazon Marketing Services and Vendor Central experience required
• Current knowledge of Shopper Marketing at Amazon; prior experience working directly for or with Amazon; and Amazon DSP platform is strongly preferred
• Demonstrated experience in analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations
• Sound decision-making skills based in an agency and client setting leveraging industry knowledge
• Dynamic personality able to effectively engage and influence a variety of audiences
• Desire and ability to work within a cross-functional, team-oriented environment
• A strong work ethic that is proactive, collaborative, and highly organized
• Passion for business and dissatisfaction with the status quo – always thinking of ways to improve and grow
• Confident presenter and clear, persuasive communicator (verbal and written) of complex data/details

Benefits

• The best-in-class wellness and benefits offerings include:
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)