Senior Director, Digital Media - Growth Marketing (Paid & CRM) at Sam's Club | Bentonville, AR | $130K/yr – $260K/yr

Sam's Club

Senior Director, Digital Media - Growth Marketing (Paid & CRM)

Bentonville, AR (On-site)

$130K/yr – $260K/yrSenior Level9+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive end-to-end activation for paid and owned channels as a Sr. Director, building a connected, data-driven CRM engine to maximize scale and LTV.

Own budget for ~$300M paid media and cross-channel orchestration
Must-have: experience leading multi-channel activation in a matrix organization
Standout: proven ability to connect paid and owned channels with CRM to improve lifecycle metrics

Job Description

Responsibilities

As Sr. Director, Channel Activation, you will lead the execution engine that turns strategy into measurable business outcomes.
Overseeing the full ecosystem of: - Paid channels - Owned (non-paid) channels + CRM
Define optimal channel mix through quarterly and annual planning processes
Budget ownership: Deploy and optimize a significant paid media investment (~$300M) against defined goals, with ongoing weekly optimization accountability
Measurement: Collaborate with Marketing Intelligence, who lead measurement frameworks and KPIs, to drive performance and continuous improvement
Decision-making: Work in a highly matrixed environment where influence, partnership, and judgment are critical to driving the right outcomes
Paid Channel Activation — Scale and Accelerate Our paid channels are delivering strong performance against plan. The opportunity now is to go further — unlocking the next level of scale, efficiency, and impact.
Leverage first-party data, clean room capabilities, and advanced analytics to improve performance
Optimize across channels to drive full-funnel impact, not just lower-funnel outcomes
Continuously improve CPA, ROAS, LTV, and incremental business contribution

Requirements

Bachelor’s degree in Marketing, Business, or related field and 7 years’ experience in marketing or related field OR 9 years’ experience in marketing or related field.
4 years' supervisory experience.

Preferred

Managing copy teams in a retail creative environment
Managing large editorial content campaigns in an online creative or related digital field
Supervisory
Working for or with creative agencies

Benefits

Health benefits include medical, vision and dental coverage
Financial benefits include 401(k), stock purchase and company-paid life insurance
Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Benefits For information about benefits and eligibility, see One.Walmart.

Sam's Club

3.3 Glassdoor

Sam’s Club (NYSE: WMT) a division of Walmart Inc., is the membership warehouse club solution for everyday living. Our President and CEO is Chris Nicholas and our headquarters is in Bentonville, AR. For the fiscal year ending January 31, 2023, Sam’s Club’s total revenue was $84.3 billion.There are almost 600 clubs across the U.S and Puerto Rico and each averages approximately 136,000 square feet. Our first club opened in Midwest City, Oklahoma, in 1983. Many clubs include sustainable features such as day-lighting with skylights, night dimming, central energy management, water-conserving fixtures, natural concrete floors and recycling.Sam’s Club employs thousands of associates in the U.S. and Puerto Rico. Approximately 75 percent of club management was promoted from hourly positions.In addition to the leading national brands, Sam's Club also features Member's Mark, an exclusive, premium-quality private brand. Member's Mark products are exclusive designs that use top-of-the-line materials and the highest quality ingredients to make sure they have the best quality and value at members-only prices.A Sam’s Club membership can more than pay for itself with exclusive savings on the items you need, the items you love and all sorts of unexpected items.Sam’s Club focuses on providing members with exclusive savings and quality merchandise, as well as services like Delivery from Club and Curbside Pickup, savings on fuel, full-service Pharmacy and more. We offer our members the most choices on how to shop with us, anywhere, any time.With over 40 years of innovating in the category, Sam’s Club continues to redefine club membership shopping with its curated assortment of quality fresh food and Member’s Mark® items, in addition to market leading technologies and services like Scan & GoTM️, curbside pickup and home delivery. Visit the Sam's Club Newsroom, shop at SamsClub.com or connect with Sam's Club on LinkedIn, X, Facebook, Instagram, TikTok and Pinterest.

Founded in 1983

Bentonville, Arkansas, USA

47K employees (5,266 in marketing)

www.samsclub.com

53% recommend to a friend

62% CEO approval