Senior Director, Digital Marketing & Web Strategy at SugarAI | USA | $190K/yr – $210K/yr

SugarAI

Senior Director, Digital Marketing & Web Strategy

USA (Remote)

$190K/yr – $210K/yrSenior Level15+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize SugarAI’s digital growth engine across paid media and the corporate website, coordinating with demand gen and ABM to drive pipeline and ROI.

Own website strategy, UX, SEO, content structure, personalization, and conversion optimization.
Lead cross-channel paid media programs and testing to lift engagement and pipeline.
Collaborate with content, brand, and product marketing to ensure cohesive digital experiences and measurable impact.

Job Description

Lead digital marketing strategy and execution across paid search, paid social, display, retargeting, email, and emerging digital channels.
Partner with demand generation and campaign teams to support pipeline creation and campaign performance goals.
Optimize digital channel performance, conversion rates, and campaign effectiveness across global programs.
Develop scalable digital activation strategies aligned to regional and global marketing initiatives.
Support account-based marketing and targeted engagement initiatives through coordinated digital programs.
Own corporate website strategy, including user experience, SEO, content structure, personalization, and conversion optimization.
Drive website enhancements focused on engagement, lead generation, and customer experience improvement.
Lead testing and experimentation initiatives including A/B testing, landing page optimization, and user journey analysis.
Partner with content, brand, and product marketing teams to ensure consistency and effectiveness across digital experiences.
Monitor and improve website performance, usability, and search visibility.

15+ years of experience in digital marketing, web strategy, demand generation, or performance marketing within B2B SaaS or technology organizations
Proven experience leading website strategy, digital campaigns, and performance marketing programs
Strong understanding of SEO, paid media, web analytics, conversion optimization, and digital customer journeys
Experience working with marketing automation, CRM platforms, ABM platforms, or similar technologies
Demonstrated success managing cross-functional initiatives and leading high-performing teams
Strong analytical mindset with experience using data and insights to drive optimization and decision-making
Excellent communication, collaboration, and stakeholder management skills

Excellent healthcare package for you and your family
Savings and Investment – 401(k) match
Unlimited Paid Time Off
Paid Parental Leave
Online Legal Services (Rocket Lawyer)
Financial Planning Services (Origin)
Discounted Pet Insurance (Embrace Pet Insurance)
Corporate Benefit Program (Working Advantage). This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public
Health and Wellness Reimbursement Program
Travel Discounts
Educational Resources - Career & Personal Development Program
Employee Referral Bonus Program
We are a merit-based company - many opportunities to learn, excel and grow your career!