Senior Director Digital Marketing

Responsibilities

• Honeywell is seeking an innovative and outcomes-driven Senior Director, Digital Visibility & Discovery to lead the strategy, governance, and execution of Honeywell's global digital presence across web, search, AI platforms, and emerging discovery channels.
• This role serves as the strategic owner of Honeywell's digital visibility, AI discovery, and One Honeywell web ecosystem, including web strategy, governance, authoring, content operations, design standards, development roadmap oversight, and search performance across traditional and AI-powered discovery channels.
• The Senior Director, Digital Visibility and Discovery will ensure Honeywell is discoverable, trusted, and accurately represented across search engines, AI assistants, generative search experiences, industry knowledge platforms, and future digital discovery environments.
• This leader will establish enterprise standards for how Honeywell's content, information, products, solutions, and expertise are structured, managed, and surfaced to both human audiences and AI systems.
• Partnering closely with all Honeywell Technologies Business Groups, Communications, IT, other Corporate Marketing functions, and external partners, this leader will drive measurable improvements in awareness, engagement, discoverability, brand authority, and growth.
• Define and lead Honeywell's enterprise-wide digital visibility and discovery strategy.
• Develop a multi-year roadmap encompassing SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), AI discoverability, web governance, and content strategy.
• Anticipate shifts in search, AI, and buyer behavior and position Honeywell to lead in emerging discovery environments.
• Establish enterprise standards for discoverability, digital authority, and trusted brand representation.
• Own enterprise standards for: Website architecture, Navigation, Information architecture, Accessibility, Content governance, Design systems, Localization, Publishing standards.

Requirements

• 12+ years of experience in digital marketing, web strategy, search, content operations, or digital transformation.
• 7+ years of leadership experience managing enterprise-scale digital programs and teams.
• Deep expertise in:
• Website strategy and governance
• Content strategy and operations
• SEO and technical SEO
• Digital analytics
• Information architecture
• Enterprise web platforms
• Experience leading large-scale corporate website ecosystems and governance programs.

Preferred

• Bachelor's degree in Marketing, Communications, Digital Strategy, Business, Technology, or a related field.
• MBA or advanced degree
• Experience in industrial, technology, software, manufacturing, or B2B environments.
• Expertise in AEO, GEO, AI search optimization, or AI discovery frameworks.
• Experience with schema, taxonomy, metadata, knowledge graphs, and semantic content systems.
• Experience with Adobe Experience Manager or comparable enterprise CMS platforms.
• Demonstrated success driving enterprise-wide digital transformation initiatives.