Responsibilities

• Lead enterprise ABM and digital acquisition. Design, execute, and optimize multichannel programs across paid channels, programmatic, and display, targeting priority accounts across enterprise health systems.
• Own the global pipeline target. Build high-intent digital strategies that capture demand from CIOs, CMOs, and COOs for payors, providers, life sciences and procurement boards. Partner with sales to move engaged accounts through the buying process.
• Improve conversion. Lead website and content optimization, creating clear conversion paths for clinical AI white papers, ROI calculators, and security and compliance reports.
• Drive continuous optimization. Test audiences, messaging, creative, and landing pages, using results to improve conversion quality and pipeline contribution.
• Own the MarTech ecosystem. Architect, integrate, and manage the marketing technology stack, ensuring accurate, reliable data synchronization with the enterprise CRM and data warehouse.
• Govern lead-to-revenue processes. Design and maintain lead scoring, routing, and lifecycle models that support timely, consistent handoffs to SDR and field teams.
• Maintain trusted marketing data. Establish processes for enrichment, data quality, and reporting so marketing and sales can act on a consistent view of account and funnel performance.
• Support compliance and data privacy. Partner with rev ops, legal, security, and compliance teams to ensure digital tracking and data collection meet applicable HIPAA and GDPR requirements, support SOC 2 controls, and follow healthcare communication standards.
• Build revenue attribution. Establish and maintain multichannel, multi-touch attribution that measures digital marketing’s contribution across long, complex healthcare sales cycles.
• Translate performance into commercial insights. Deliver weekly and monthly executive readouts on customer acquisition cost, lifetime value-to-CAC ratios, pipeline velocity, and return on ad spend.

Requirements

• 8+ years of experience leading growth marketing and marketing operations in B2B, ideally in healthcare or regulated enterprise software.
• 4 + experience placing digital ads on sites like LinkedIn, Google, etc. with a proven ability to optimize spend, lowering CPL, and shifting budget across channels to deliver qualified leads to Sales.
• Bachelor’s degree is required.
• Practical AI fluency, including experience using LLMs, APIs, and predictive models to improve targeting, creative velocity, and reporting.
• The ability to communicate complex performance insights clearly to executives and turn those insights into investment and operating decisions.
• Deep ownership of marketing technology and CRM systems, including HubSpot or an equivalent platform, WordPress, email automation, Google Analytics, Google Search Console, with experience integrating web properties and data warehouses.
• A proven track record of building ABM and demand generation programs for health system, payor, or clinical network buying committees.
• Strong command of digital acquisition, conversion optimization, lead management, and revenue attribution.
• The ability to connect channel performance and marketing investment to pipeline, revenue, and customer acquisition economics.
• Partners closely with all teams in Marketing, Rev Ops, Sales, and Customer Success, performing with a one team approach to winning market share for Hippocratic AI.

Preferred

• Post Graduate Degree