Responsibilities

• Manage team of Digital Marketing Producers and Email Automation to ensure upward movement and efficiencies in budget and campaign production.
• Manage the development and execution of all in-house digital marketing campaigns for CIEE programs.
• Lead discovery sessions, identify client requirements, and architect marketing automation strategies.
• Make recommendations to business units and senior leadership on goals, outcomes and projections for campaign development and budget requests.
• Design and implement advanced nurture programs, lead scoring models, lead lifecycle programs and complex automation workflows.
• Own analytical review of multi-channel marketing effectiveness, conversion tracking, and ROI — translating data into mid and senior level reports and actionable recommendations for campaign optimization.
• Train and develop Digital Communications staff and other Sales & Marketing team members on marketing automation best practices and the core digital marketing platforms (e.g., Marketo, Salesforce).
• Coordinate lead data import/export with Enrollment Management Operations team.
• Develop, build, and manage vendor relationships for marketing platforms and related web applications.
• Social Media Management and Advertising Responsibilities

Requirements

• Bachelor's Degree in marketing, business, or related field. MBA preferred.
• A minimum of ten (10) years of professional experience in digital marketing, social media marketing, and inbound or lead generation campaigns.
• Strong project management skills and outstanding attention to detail.
• Possess a high level of competency with Marketo, Salesforce, Adobe Products, DOMO, PowerBI, and project management tools.
• Strong understanding and hands-on implementation of A/B testing, audience segmentation, and analytical review across all digital marketing data to drive continuous optimization of campaign performance.
• Expert multi-tasker with the ability to deliver under tight deadlines.
• Excellent writing and editing skills.

Benefits

• Paid time off and Parental leave
• Gym Reimbursement Program
• Employee Assistance Program
• Short-term & Long-term Disability
• 6 floating Fridays (based on our eligibility rules)
• CIEE Study Abroad Program discounts
• 403(b) Retirement Plan with employer contribution
• Insurance Coverage (life, travel, medical, dental, and vision)
• Flexible Spending Accounts/Health Savings Accounts (medical and dependent)
• Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness)