Responsibilities

• Digital Strategy & Audience Growth
• - Develop and lead Brady’s comprehensive digital marketing and engagement strategy across email, website, social media, SMS, search, paid media, and emerging platforms.
• - Diversify Brady’s supporter base by developing strategies that effectively reach new and substantially different audiences.
• - Establish annual and multi-year digital roadmaps to acquire, cultivate, reactivate, and sustain supporters across the digital ecosystem.
• - Develop and oversee strategies for SEO and AI Search/Answer Engine Optimization (AEO/GEO), with a focus on building long-term brand authority and organic growth.
• Paid Media & Performance Marketing
• - Design and oversee an integrated paid media strategy aligned with Brady’s broader marketing and organizational priorities.
• - Develop audience targeting and acquisition strategies that balance brand awareness, engagement, supporter acquisition, fundraising, and direct-response goals.
• - Manage paid media budgets and continuously evaluate performance, expenditures, and resource allocation.
• Digital Advocacy, Fundraising & Conversion

Requirements

• 10+ years of professional experience in digital marketing, including supervisory experience
• Demonstrated success leading digital transformation, brand-growth initiatives, audience-development strategies, and integrated marketing programs.
• Strong experience with website optimization, conversion-rate optimization, list building, audience segmentation, SEO, AEO/GEO, retargeting, and digital acquisition.
• Experience developing and managing high-budget paid advertising programs.
• Strong technical fluency with digital advertising and analytics platforms, including Google Ads, Meta Ads Manager, Google Analytics 4, Google Tag Manager, and programmatic/DSP platforms.
• Experience working with digital fundraising and engagement platforms such as Engaging Networks, peer-to-peer SMS platforms, Facebook/Meta Ads Manager, and related tools.
• Experience with fundraising CRM systems required; EveryAction preferred.
• Analytical mindset with the ability to translate data into clear recommendations.
• Excellent written and verbal communication skills, including experience writing copy.
• Ability to respond quickly to breaking news and emerging opportunities, including flexibility to work outside regular business hours when rapid-response opportunities arise.

Benefits

• Competitive benefits include employer-funded health, dental, and vision insurance; flexible spending accounts; pre-tax parking and transit accounts; 403(B) plan with discretionary employer match; Employer-paid basic life and AD&D coverage; reimbursement for cell phone use; Headspace subscription; 16 weeks paid parental leave; unlimited PTO plus paid week closure at the end of the calendar year; and eleven paid federal holidays.