Responsibilities - Own and scale paid media performance across Google, Meta, TikTok, YouTube, Pinterest, and Display - Lead SEO strategy including technical SEO, content growth, site optimization, and organic revenue expansion - Oversee CRM & Lifecycle Marketing across Email, SMS, retention, loyalty, subscription, and win-back programs - Build and scale influencer, creator, affiliate, and partnership marketing programs - Drive landing page optimization, A/B testing, personalization, and conversion rate improvements - Manage multi-million-dollar digital marketing budgets and forecasting - Lead and mentor internal teams, agencies, and external partners - Develop reporting frameworks focused on ROAS, CAC, LTV, retention, and revenue growth Requirements - 15+ years of experience in Digital, Performance, or Growth Marketing - 7+ years in eCommerce, DTC, or omni-channel retail environments - Proven experience owning full-funnel growth across Paid Media plus at least two of the following: SEO, CRM/Lifecycle, Organic Social/Creator, or Affiliate - Strong hands-on experience with platforms such as Google Ads, Meta Ads, Shopify, Klaviyo, GA4, Ahrefs/Semrush, and attribution tools - Experience building or scaling influencer/creator programs and performance-driven content strategies - Strong analytical and financial acumen with experience managing large budgets and forecasting growth performance - Excellent leadership, communication, and cross-functional collaboration skills Preferred - DTC subscription or replenishment business experience - Experience leading high-growth digital marketing teams - Familiarity with creator platforms, affiliate networks, and modern eCommerce tech stacks - Background in premium consumer, lifestyle, or home goods brands preferred Benefits - Medical, Dental, Vision, and Life Insurance - 401(k) - Paid Holidays & PTO - Growth-focused, fast-paced environment with high ownership and impact