Responsibilities

• Revenue Marketing Strategy
• Develop and execute Calero's growth marketing strategy to drive qualified pipeline growth across Enterprise (Fortune 2000) and Customer Expansion segments.
• Build integrated marketing programs that support the complete buyer journey; from category awareness and demand creation through pipeline acceleration, customer adoption and expansion.
• Own quarterly pipeline targets while continuously improving marketing's contribution to revenue, pipeline velocity, marketing efficiency, and return on investment.
• Develop scalable full-funnel marketing programs spanning paid media, organic channels, account-based marketing, events, email marketing and thought leadership.
• Continuously optimize campaign performance through testing, experimentation, segmentation, personalization, and data-driven decision making.
• Account-Based Marketing
• Lead and evolve Calero's enterprise Account-Based Marketing strategy by aligning Marketing, Sales, Revenue Operations, and Business Development around prioritized target accounts.
• Develop and execute scalable ABM programs across:
• - Fortune 2000 Accounts

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8+ years of progressive B2B SaaS or enterprise technology marketing experience.
• 5+ years leading high-performing demand generation, growth marketing, or revenue marketing teams.
• Demonstrated success building integrated demand generation strategies that drive measurable pipeline, revenue growth, and marketing efficiency.
• Proven experience supporting complex enterprise B2B sales cycles involving multiple stakeholders, buying groups, and long sales cycles.
• Deep expertise in Account-Based Marketing, including demonstrated experience leveraging 6sense or similar intent platforms to identify buying signals, prioritize target accounts, orchestrate multi-channel engagement, and convert account-level intent into qualified pipeline.
• Experience integrating digital marketing programs with Business Development (BDR/SDR) organizations to maximize account engagement and accelerate opportunity creation.
• Demonstrated success developing cross-sell, upsell, customer expansion, and installed-base marketing programs that increase customer lifetime value and expansion revenue.
• Demonstrated experience leading high-performing paid digital marketing (PPC) programs and teams, with accountability for converting marketing investment into measurable pipeline and revenue growth.
• Deep expertise across paid search, paid social, account-based advertising, SEO, display advertising, retargeting, marketing automation, and conversion rate optimization.

Preferred

• Experience with: - Salesforce - Pardot - 6sense - Salesloft - Google Analytics - LinkedIn Campaign Manager - WordPress - Enterprise marketing attribution platforms - Marketing automation platforms - AI-assisted marketing technologies