Senior Director of Demand Generation (Remote) at Experian | Costa Mesa, CA | $176K/yr – $317K/yr

Senior Director of Demand Generation (Remote)

Costa Mesa, CA (Remote)

$176K/yr – $317K/yrSenior Level10+ years expFull time

Posted 3 months ago

Job Summary

Own channel expansion and pilot enablement across acquisition sources with analytics-backed targeting and decision systems to drive ROAS and scale-versus-efficiency tradeoffs.

Channel Enablement: build test-and-learn frameworks and pilot plans for new channels.
Analytics & Targeting: partner with analytics to improve lead scoring and demand forecasting.
Experimentation & Learning: embed pilot insights into ongoing execution and prioritize growth investments.

Job Description

Responsibilities

New Channel & Lead Source Enablement
Evaluate and pilot new acquisition channels, platforms, and lead sources in partnership with channel owners
Design structured test-and-learn frameworks for exploratory channels
Build channel pilot plans and strategy, success criteria, and scale or kill recommendations
Build documentation, plans, and enablement materials to grow successful pilots
Channel Execution Support
Manage a large marketing portfolio spanning multiple channels and partners driving to Experian Insurance
Improve execution standards across channel owners and performance marketing teams, ensuring best practices in optimization, testing, and scaling
Set direction on budget allocation, pacing frameworks, and performance diagnostics
Standardize processes and operating rhythms across channels

Requirements

10+ years of experience in performance marketing or growth
Experience managing vendor relationships
Experience launching and scaling new channels
Knowledge of personal lines insurance industry and competitive landscape
Demonstrated analytical and project management skills

Benefits

Great compensation package and bonus plan
Core benefits including medical, dental, vision, and matching 401K, life and disability insurance, and family leave
Flexible work environment, ability to work remote, hybrid or in-office
Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html
Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose-driven culture is multi award-winning; World’s Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why.
Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them to save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments. We invest in talented people and new advanced technologies to unlock the power of data and innovate. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Founded in 1980

Costa Mesa, CA, US

24K employees (891 in marketing)

www.experianplc.com